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Record W4406675860 · doi:10.14198/fem.2025.45.09

She’s Such a Bitch! The Representation of Women as Bitches in Gender-Based Violence Campaigns

2025· article· en· W4406675860 on OpenAlexaboutno aff
Irene López Rodríguez

Bibliographic record

VenueFeminismo/s · 2025
Typearticle
Languageen
FieldSocial Sciences
TopicGender, Feminism, and Media
Canadian institutionsnot available
Fundersnot available
KeywordsRepresentation (politics)Gender studiesPsychologyPolitical scienceSociologyLaw

Abstract

fetched live from OpenAlex

This paper examines the representation of women as «bitches» in gender-based violence campaigns. It analyzes a purpose-built corpus consisting of 22 campaigns from 17 countries dated from 1999 to 2023 that represent women as «bitches». Many of these campaigns have been financed by general and state governments; others, by non-governmental organizations or associations in defense of children. Some campaigns have been created on the internet; others are based on the lyrics of popular songs and even on street graffiti. Some take the form of posters, television and radio commercials and even documentaries. They constitute, therefore, a wide and diverse repertoire of gender-based violence campaigns. The project considers the linguistic, visual and acoustic representations of women as bitches given that several campaigns juxtapose photographs of battered women and real female dogs, characterize women as literal bitches by portraying them kneeling and with a leash around their necks held by a man and evoke the canine image through word play and onomatopoeia. The study employs the metaphor identification procedure for the spotting and coding of the metaphoric «bitch». Through the lens of Conceptual Metaphor Theory, the paper shows that gender-based violence campaigns resort to «bitch» to illustrate how this commonplace slur contributes to the dehumanization, objectification, sexualization and belittlement of women. It also shows that, despite the cultural and linguistic differences of the countries where the campaigns have been produced (Spain, Mexico, Colombia, Peru, China, the UK, Canada, the USA, Australia, France, Lebanon, Italy, Norway, Denmark, etc.), «bitch» is at the core of gender-based violence. The article, ultimately, demonstrates the close link between «bitch» and (the language of) gender-based violence.

Fetched live from OpenAlex and de-inverted. Abstracts are not stored in this database: the inverted indexes are 8.6 GB of the frame’s 9.3 GB of text, and the host has 13 GB free.

How this classification was reachedexpand

Full frame distilled prediction

Teacher imitation

Not calibrated prevalence, not ground truth. Human validation pending. Learned from the 10,348 direct Codex labels and 10,348 direct Gemma labels. Candidate is the union of thresholded teacher heads; consensus is their intersection. These outputs are machine_predicted_unvalidated and are not human labels or direct frontier model labels.

metaresearch head score (Codex)0.002
metaresearch head score (Gemma)0.001
Version: codex-gemma-dda1882f352aValidation status: machine_predicted_unvalidated
Candidate categoriesnone
Consensus categoriesnone
DomainCandidate signal: none · Consensus signal: none
Study designCandidate signal: Qualitative · Consensus signal: Qualitative
GenreCandidate signal: Empirical · Consensus signal: Empirical
Teacher disagreement score0.163
Threshold uncertainty score0.433

Codex and Gemma teacher scores by category

CategoryCodexGemma
Metaresearch0.0020.001
Meta-epidemiology (narrow)0.0000.000
Meta-epidemiology (broad)0.0000.000
Bibliometrics0.0000.001
Science and technology studies0.0000.000
Scholarly communication0.0000.000
Open science0.0000.000
Research integrity0.0000.000
Insufficient payload (model declined to judge)0.0000.000

Machine scores (provisional)

The two teacher heads of the student model, read on this work. A score orders the frame for review; it never asserts a category, and the validation status ships verbatim with every row.

Baseline scores from an immature model (maturity gate not passed, 7 training rounds). Scores rank; they never assert a category.

Opus teacher head0.039
GPT teacher head0.350
Teacher spread0.310 · how far apart the two teachers sit on this one work
Validation statusscore_only:v0-immature-baseline · verbatim from the scoring run: score_only means the number may rank works, and no category label ships from it

Classification

machine, unvalidated

Machine predicted; a candidate call from one teacher head, not a consensus.

The models applied no category: nothing in the taxonomy fit this work.
Study designQualitative
Domainnot available
GenreEmpirical

How this classification was reached, model by model and score by score, is at the end of the page under "How this classification was reached".

Quick stats

Citations3
Published2025
Admission routes1
Has abstractyes

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