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Record W4407031368 · doi:10.1287/mnsc.2022.03423

Secondary Market Monetization and Willingness to Share Personal Data

2025· article· en· W4407031368 on OpenAlexaff
Joy Wu

Bibliographic record

VenueManagement Science · 2025
Typearticle
Languageen
FieldSocial Sciences
TopicPrivacy, Security, and Data Protection
Canadian institutionsUniversity of British Columbia
Fundersnot available
KeywordsMonetizationWillingness to payPersonally identifiable informationSalientInternet privacyEconomicsData sharingBusinessInformation privacyMarketingActuarial scienceMicroeconomicsComputer scienceComputer security

Abstract

fetched live from OpenAlex

People are often unaware that their personal data can serve as valuable inputs for economic activities in secondary data markets. However, whether secondary monetization of personal data determines privacy preferences remains unclear. I examine whether privacy decisions are motivated by the data recipient’s ability to benefit from trading individuals’ data with a third party. A large online laboratory experiment involving personally identifiable psychometric data is implemented with real data-sharing consequences and monetary benefits. I find that individuals decrease their willingness to share data—both in terms of their likelihood of participating in the data market and the prices demanded for such participation—when the recipient’s ability to monetize the data through secondary trade is salient. Strategic responses to updated beliefs about the recipient’s gain from the trade are ruled out via the chosen price elicitation. I find that increased data exposure (to more recipients) does not explain the significant revealed disutility from secondary monetization. These findings are also robust to controlling for the risk exposure differences between data recipients and third parties. This paper was accepted by Anindya Ghose, information systems. Funding: This project was funded in part by the Institute for the Social Sciences, Cornell University. Supplemental Material: The online appendix and data files are available at https://doi.org/10.1287/mnsc.2022.03423 .

Fetched live from OpenAlex and de-inverted. Abstracts are not stored in this database: the inverted indexes are 8.6 GB of the frame’s 9.3 GB of text, and the host has 13 GB free.

How this classification was reachedexpand

Full frame machine prediction

Teacher imitation

Not calibrated prevalence, not ground truth. Human validation pending. The Gemma side is a direct model label for every work in the frame, read from the title-only record. The Codex side is a classifier learned from the 10,348 direct Codex labels and calibrated to design-weighted sample rates; fields without enough sample support carry no Codex call. Candidate is the union of the two sides; consensus is their intersection. These outputs are machine_predicted_unvalidated and are not human labels.

metaresearch head score (Codex)0.004
metaresearch head score (Gemma)0.033
Version: metacan-v3-hybrid-931329e0061cValidation status: machine_predicted_unvalidated
Candidate categoriesnone
Consensus categoriesnone
DomainCandidate signal: none · Consensus signal: none
Study designCandidate signal: Observational · Consensus signal: Observational
GenreCandidate signal: Empirical · Consensus signal: Empirical
Teacher disagreement score0.025
Threshold uncertainty score0.085

Distilled classifier scores by category (both heads)

CategoryCodexGemma
Metaresearch0.0040.033
Meta-epidemiology (narrow)0.0000.000
Meta-epidemiology (broad)0.0000.000
Bibliometrics0.0000.000
Science and technology studies0.0010.001
Scholarly communication0.0020.002
Open science0.0000.001
Research integrity0.0010.002
Insufficient payload (model declined to judge)0.0250.001

Machine scores (provisional)

The two teacher heads of the student model, read on this work. A score orders the frame for review; it never asserts a category, and the validation status ships verbatim with every row.

Baseline scores from an immature model (maturity gate not passed, 7 training rounds). Scores rank; they never assert a category.

Opus teacher head0.030
GPT teacher head0.316
Teacher spread0.287 · how far apart the two teachers sit on this one work
Validation statusscore_only:v0-immature-baseline · verbatim from the scoring run: score_only means the number may rank works, and no category label ships from it

Classification

machine, unvalidated

Machine predicted; a candidate call from one source (direct Gemma or distilled Codex), not a consensus.

The models applied no category: nothing in the taxonomy fit this work.
Study designObservational
Domainnot available
GenreEmpirical

How this classification was reached, model by model and score by score, is at the end of the page under "How this classification was reached".

Quick stats

Citations2
Published2025
Admission routes1
Has abstractyes

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