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Record W4407194055 · doi:10.1177/00222437251320024

To Acquire or to Ally? The Impact of Strategic Emphasis on Governance Mode Choice

2025· article· en· W4407194055 on OpenAlexaff
Girish Mallapragada, Raghu Bommaraju, Alok Kumar, Kiran Pedada

Bibliographic record

VenueJournal of Marketing Research · 2025
Typearticle
Languageen
FieldSocial Sciences
TopicGlobal and Cross-Cultural Management
Canadian institutionsUniversity of Manitoba
Fundersnot available
KeywordsCorporate governanceEmphasis (telecommunications)BusinessMode (computer interface)Computer scienceTelecommunicationsHuman–computer interaction

Abstract

fetched live from OpenAlex

In pursuit of growth, firms often rely on outside options and choose a specific governance mode (acquisitions or alliances) to manage their external partnerships. In such pursuits, a firm's strategic emphasis (i.e., relative focus on value appropriation vs. value creation) could be crucial in determining appropriate governance mode choice. In this article, the authors draw on transaction cost economics and the resource-based view to articulate and empirically assess the impact of strategic emphasis on governance mode choice using a large panel of publicly listed U.S. firms. They also identify and test two boundary conditions: chief marketing officer (CMO) presence and analyst coverage of the firm. The results indicate that firms with a greater strategic emphasis on value appropriation relative to value creation are more likely to prefer acquisitions over alliances. Further, the positive impact of strategic emphasis on the likelihood of choosing acquisitions over alliances is weakened both with CMO presence and with increasing analyst coverage of the firm. These results provide insights on how a firm's strategic emphasis might impact its choice of governance mode in the presence of CMO and analyst coverage.

Fetched live from OpenAlex and de-inverted. Abstracts are not stored in this database: the inverted indexes are 8.6 GB of the frame’s 9.3 GB of text, and the host has 13 GB free.

How this classification was reachedexpand

Full frame machine prediction

Teacher imitation

Not calibrated prevalence, not ground truth. Human validation pending. The Gemma side is a direct model label for every work in the frame, read from the title-only record. The Codex side is a classifier learned from the 10,348 direct Codex labels and calibrated to design-weighted sample rates; fields without enough sample support carry no Codex call. Candidate is the union of the two sides; consensus is their intersection. These outputs are machine_predicted_unvalidated and are not human labels.

metaresearch head score (Codex)0.003
metaresearch head score (Gemma)0.015
Version: metacan-v3-hybrid-931329e0061cValidation status: machine_predicted_unvalidated
Candidate categoriesnone
Consensus categoriesnone
DomainCandidate signal: none · Consensus signal: none
Study designCandidate signal: Observational · Consensus signal: Observational
GenreCandidate signal: Empirical · Consensus signal: Empirical
Teacher disagreement score0.007
Threshold uncertainty score0.024

Distilled classifier scores by category (both heads)

CategoryCodexGemma
Metaresearch0.0030.015
Meta-epidemiology (narrow)0.0000.000
Meta-epidemiology (broad)0.0000.000
Bibliometrics0.0010.000
Science and technology studies0.0010.001
Scholarly communication0.0020.002
Open science0.0000.001
Research integrity0.0010.001
Insufficient payload (model declined to judge)0.0070.001

Machine scores (provisional)

The two teacher heads of the student model, read on this work. A score orders the frame for review; it never asserts a category, and the validation status ships verbatim with every row.

Baseline scores from an immature model (maturity gate not passed, 7 training rounds). Scores rank; they never assert a category.

Opus teacher head0.142
GPT teacher head0.527
Teacher spread0.385 · how far apart the two teachers sit on this one work
Validation statusscore_only:v0-immature-baseline · verbatim from the scoring run: score_only means the number may rank works, and no category label ships from it

Classification

machine, unvalidated

Machine predicted; a candidate call from one source (direct Gemma or distilled Codex), not a consensus.

The models applied no category: nothing in the taxonomy fit this work.
Study designObservational
Domainnot available
GenreEmpirical

How this classification was reached, model by model and score by score, is at the end of the page under "How this classification was reached".

Quick stats

Citations5
Published2025
Admission routes1
Has abstractyes

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