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Record W4407206260 · doi:10.5430/ijba.v16n1p16

Impact of AI on Customer Experience in E-commerce in Egypt

2025· article· en· W4407206260 on OpenAlexvenueno aff
Ashraf Elsafty, Saga Hesham

Bibliographic record

VenueInternational Journal of Business Administration · 2025
Typearticle
Languageen
FieldComputer Science
TopicOrganizational and Employee Performance
Canadian institutionsnot available
Fundersnot available
KeywordsE-commerceComputer scienceBusinessMarketingChemistryWorld Wide Web

Abstract

fetched live from OpenAlex

In a world shifting from being product centric to become customer centric, customers are at the center of attention for each company since they are the key to any desired success and profitability. The e-commerce industry is exponentially growing with rising number of customers shifting to the online shopping experience as opposed to the physical one, causing challenges for businesses to sustain their competitiveness while addressing the diversified tastes of their increasing customer base. With the change in consumer behavior, offering a unique customer experience tailored according to each customer requirements and needs can be an added value & a main differentiator in a rapidly growing and competitive market in order to retain current consumers as well as attracting new ones. Shoppers moving to the virtual experience are looking for convenience which differs in perspective according to each one and this requires understanding of their decision-making drivers and purchase motivators that varies from one customer to another that entail the need for personalization. Artificial intelligence allows businesses to have deep understanding of clients’ requirements providing insights derived from different resources like historical data & customers behavior providing accordingly personalized experiences realizing the desired convenience. This paper can assist businesses to comprehend the impact of AI on the customer experience in e-commerce industry & how it influences the personalization efforts an organization use in its process as well as the convenience with focus on Egypt as a country and for population of age ranging from 15-59 years old.

Fetched live from OpenAlex and de-inverted. Abstracts are not stored in this database: the inverted indexes are 8.6 GB of the frame’s 9.3 GB of text, and the host has 13 GB free.

How this classification was reachedexpand

Full frame distilled prediction

Teacher imitation

Not calibrated prevalence, not ground truth. Human validation pending. Learned from the 10,348 direct Codex labels and 10,348 direct Gemma labels. Candidate is the union of thresholded teacher heads; consensus is their intersection. These outputs are machine_predicted_unvalidated and are not human labels or direct frontier model labels.

metaresearch head score (Codex)0.000
metaresearch head score (Gemma)0.000
Version: codex-gemma-dda1882f352aValidation status: machine_predicted_unvalidated
Candidate categoriesnone
Consensus categoriesnone
DomainCandidate signal: none · Consensus signal: none
Study designCandidate signal: Observational · Consensus signal: Observational
GenreCandidate signal: Empirical · Consensus signal: Empirical
Teacher disagreement score0.099
Threshold uncertainty score0.281

Codex and Gemma teacher scores by category

CategoryCodexGemma
Metaresearch0.0000.000
Meta-epidemiology (narrow)0.0000.000
Meta-epidemiology (broad)0.0000.000
Bibliometrics0.0010.001
Science and technology studies0.0000.000
Scholarly communication0.0000.001
Open science0.0010.000
Research integrity0.0000.000
Insufficient payload (model declined to judge)0.0000.000

Machine scores (provisional)

The two teacher heads of the student model, read on this work. A score orders the frame for review; it never asserts a category, and the validation status ships verbatim with every row.

Baseline scores from an immature model (maturity gate not passed, 7 training rounds). Scores rank; they never assert a category.

Opus teacher head0.019
GPT teacher head0.346
Teacher spread0.327 · how far apart the two teachers sit on this one work
Validation statusscore_only:v0-immature-baseline · verbatim from the scoring run: score_only means the number may rank works, and no category label ships from it

Classification

machine, unvalidated

Machine predicted; a candidate call from one teacher head, not a consensus.

The models applied no category: nothing in the taxonomy fit this work.
Study designObservational
Domainnot available
GenreEmpirical

How this classification was reached, model by model and score by score, is at the end of the page under "How this classification was reached".

Quick stats

Citations0
Published2025
Admission routes1
Has abstractyes

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