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Record W4407301865 · doi:10.1007/s10551-025-05953-7

The Child Labor in Social Media: Kidfluencers, Ethics of Care, and Exploitation

2025· article· en· W4407301865 on OpenAlexafffund
Daniel R. Clark, Alisa B. Jno-Charles

Bibliographic record

VenueJournal of Business Ethics · 2025
Typearticle
Languageen
FieldSocial Sciences
TopicGender, Feminism, and Media
Canadian institutionsWestern University
FundersSocial Sciences and Humanities Research Council
KeywordsBusiness ethicsQuality of Life ResearchSociologySocial mediaEthics of carePolitical sciencePublic relationsLawNursingPublic healthMedicine

Abstract

fetched live from OpenAlex

Kidfluencing, a social media business in which children serve as primary influencers of audience opinions or behavior, is a rapidly growing entrepreneurial phenomenon where parents build enterprises around the likability and antics of their children. Proponents argue that kidfluencing is simply monetizing the existing antics of kids, critics argue that it is child labor. We explore the ethical implications of kidfluencing through the abductive lens of four leading kidfluencer cases—Ryan’s World, Vlad and Nicki, Ninja Kidz, and The Bucket List Family—in light of the United Nations Convention on the Rights of the Child. Through a comparative case analysis of these four highly successful kidfluencing channels, we demonstrate both the ethical challenges as well as the trade-offs between rewards and rights risks within kidfluencing. We develop a model of five fundamental threats to the rights and freedoms of children involved in social media influencing, proposing a framework by which parents, platforms, and policy-makers can assess and regulate this industry. In so doing, we make contributions to the literatures of child labor and the ethics of care.

Fetched live from OpenAlex and de-inverted. Abstracts are not stored in this database: the inverted indexes are 8.6 GB of the frame’s 9.3 GB of text, and the host has 13 GB free.

How this classification was reachedexpand

Full frame machine prediction

Teacher imitation

Not calibrated prevalence, not ground truth. Human validation pending. The Gemma side is a direct model label for every work in the frame, read from the title-only record. The Codex side is a classifier learned from the 10,348 direct Codex labels and calibrated to design-weighted sample rates; fields without enough sample support carry no Codex call. Candidate is the union of the two sides; consensus is their intersection. These outputs are machine_predicted_unvalidated and are not human labels.

metaresearch head score (Codex)0.007
metaresearch head score (Gemma)0.017
Version: metacan-v3-hybrid-931329e0061cValidation status: machine_predicted_unvalidated
Candidate categoriesnone
Consensus categoriesnone
DomainCandidate signal: none · Consensus signal: none
Study designCandidate signal: Qualitative · Consensus signal: none
GenreCandidate signal: Empirical · Consensus signal: Empirical
Teacher disagreement score0.011
Threshold uncertainty score0.037

Distilled classifier scores by category (both heads)

CategoryCodexGemma
Metaresearch0.0070.017
Meta-epidemiology (narrow)0.0000.000
Meta-epidemiology (broad)0.0000.000
Bibliometrics0.0010.001
Science and technology studies0.0110.039
Scholarly communication0.0080.008
Open science0.0010.009
Research integrity0.0030.004
Insufficient payload (model declined to judge)0.0040.000

Machine scores (provisional)

The two teacher heads of the student model, read on this work. A score orders the frame for review; it never asserts a category, and the validation status ships verbatim with every row.

Baseline scores from an immature model (maturity gate not passed, 7 training rounds). Scores rank; they never assert a category.

Opus teacher head0.071
GPT teacher head0.367
Teacher spread0.296 · how far apart the two teachers sit on this one work
Validation statusscore_only:v0-immature-baseline · verbatim from the scoring run: score_only means the number may rank works, and no category label ships from it

Classification

machine, unvalidated

Machine predicted; a candidate call from one source (direct Gemma or distilled Codex), not a consensus.

The models applied no category: nothing in the taxonomy fit this work.
Study designQualitative
Domainnot available
GenreEmpirical

How this classification was reached, model by model and score by score, is at the end of the page under "How this classification was reached".

Quick stats

Citations18
Published2025
Admission routes2
Has abstractyes

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