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Record W4408170756 · doi:10.28924/2291-8639-23-2025-61

Analyzing Food Purchasing Behavior Helps Improve Consumers' Health on E-Commerce Platforms in Viet Nam

2025· article· en· W4408170756 on OpenAlex
Nguyen Thi Phuong Giang, Nguyen Binh Phuong Duy, Phan Tran Ha My, Chu Hue Nhi, Nguyễn Thị Tuyết, Huynh Nhat Hao, Thai Dong Tan

Why this work is in the frame

A frame that forgets how it found something cannot be audited. These are the routes that admitted this work.

venuePublished in a venue whose home country is Canada.
no affNo Canadian affiliation: this work is invisible to an affiliation-only frame.
No Canadian affiliation. An affiliation-only frame, the usual design, would never have seen this work. It is one of the works that make the case for inverting the frame.

Bibliographic record

VenueInternational Journal of Analysis and Applications · 2025
Typearticle
Languageen
FieldEconomics, Econometrics and Finance
TopicImpulse Buying and Technology Impacts
Canadian institutionsnot available
Fundersnot available
KeywordsViet namPurchasingBusinessMarketingE-commerceAdvertisingComputer scienceEconomicsEconomyWorld Wide Web

Abstract

fetched live from OpenAlex

The project aims to understand and analyze the factors influencing food buying behavior to help improve consumers' health on e-commerce platforms. As life gets busier, consumers tend to search for and choose healthy food products online. Understanding this shopping behavior will help businesses and product suppliers on the e-commerce platform better orient their business strategies. This study combines both qualitative and quantitative research methods. Based on data collected from a survey of 400 people, the data was analyzed using SmartPLS 4 software. The collected results are processed through 3 steps: descriptive statistics, measurement model testing, and structural model testing. This study analyzes food buying behavior that helps improve consumers' health on e-commerce platforms. The study results are expected to help identify the main factors affecting purchasing decisions, thereby providing business strategy recommendations for businesses and promoting online healthy food consumption.

Fetched live from OpenAlex and de-inverted. Abstracts are not stored in this database: the inverted indexes are 8.6 GB of the frame’s 9.3 GB of text, and the host has 13 GB free.

Full frame distilled prediction

Teacher imitation

Not calibrated prevalence, not ground truth. Human validation pending. Learned from the 10,348 direct Codex labels and 10,348 direct Gemma labels. Candidate is the union of thresholded teacher heads; consensus is their intersection. These outputs are machine_predicted_unvalidated and are not human labels or direct frontier model labels.

metaresearch head score (Codex)0.001
metaresearch head score (Gemma)0.000
Version: codex-gemma-dda1882f352aValidation status: machine_predicted_unvalidated
Candidate categoriesnone
Consensus categoriesnone
DomainCandidate signal: none · Consensus signal: none
Study designCandidate signal: Observational · Consensus signal: Observational
GenreCandidate signal: Empirical · Consensus signal: Empirical
Teacher disagreement score0.267
Threshold uncertainty score0.380

Codex and Gemma teacher scores by category

CategoryCodexGemma
Metaresearch0.0010.000
Meta-epidemiology (narrow)0.0000.000
Meta-epidemiology (broad)0.0000.000
Bibliometrics0.0020.001
Science and technology studies0.0000.000
Scholarly communication0.0000.000
Open science0.0000.000
Research integrity0.0000.000
Insufficient payload (model declined to judge)0.0000.000

Machine scores (provisional)

The two teacher heads of the student model, read on this work. A score orders the frame for review; it never asserts a category, and the validation status ships verbatim with every row.

Baseline scores from an immature model (maturity gate not passed, 7 training rounds). Scores rank; they never assert a category.

Opus teacher head0.021
GPT teacher head0.298
Teacher spread0.277 · how far apart the two teachers sit on this one work
Validation statusscore_only:v0-immature-baseline · verbatim from the scoring run: score_only means the number may rank works, and no category label ships from it