Fan Engagement, National Identity, and the Toronto Raptors' Sports/Media Cultural Complex
Bibliographic record
Abstract
This chapter investigates media coverage of the Toronto Raptors’ participation in the 2019 National Basketball Association playoffs. It shows that conversations about the event on social media worked in conjunction with print and broadcast media to shape its meaning and national significance. By engaging fans and cultivating new followers, these media practices enhanced the value of the Raptors’ audience commodity and increased sales of branded merchandise. They also helped establish an association between multiculturalism, the Raptors, and Canadian identity. However, celebratory social media narratives associating the team with progressive Canadian values rarely led to substantive conversations about racial inequality. Ultimately, this chapter demonstrates that social media practices intensify the scale and scope of two interconnected and pre-existing features of professional sport in Canada. First, the commodification of material and immaterial goods. Second, the construction of a collective national identity through sport.
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How this classification was reachedexpand
Full frame machine prediction
Teacher imitationNot calibrated prevalence, not ground truth. Human validation pending. The Gemma side is a direct model label for every work in the frame, read from the title-only record. The Codex side is a classifier learned from the 10,348 direct Codex labels and calibrated to design-weighted sample rates; fields without enough sample support carry no Codex call. Candidate is the union of the two sides; consensus is their intersection. These outputs are machine_predicted_unvalidated and are not human labels.
Distilled classifier scores by category (both heads)
| Category | Codex | Gemma |
|---|---|---|
| Metaresearch | 0.001 | 0.001 |
| Meta-epidemiology (narrow) | 0.000 | 0.000 |
| Meta-epidemiology (broad) | 0.000 | 0.000 |
| Bibliometrics | 0.002 | 0.002 |
| Science and technology studies | 0.010 | 0.008 |
| Scholarly communication | 0.008 | 0.001 |
| Open science | 0.001 | 0.003 |
| Research integrity | 0.001 | 0.001 |
| Insufficient payload (model declined to judge) | 0.011 | 0.000 |
Machine scores (provisional)
The two teacher heads of the student model, read on this work. A score orders the frame for review; it never asserts a category, and the validation status ships verbatim with every row.
Baseline scores from an immature model (maturity gate not passed, 7 training rounds). Scores rank; they never assert a category.
score_only:v0-immature-baseline · verbatim from the scoring run: score_only means the number may rank works, and no category label ships from itClassification
machine, unvalidatedMachine predicted; a candidate call from one source (direct Gemma or distilled Codex), not a consensus.
How this classification was reached, model by model and score by score, is at the end of the page under "How this classification was reached".