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Promotion of Ecotourism Principles by Whale-Watching Companies’ Marketing Efforts

2025· article· en· W4408316001 on OpenAlexaffabout
Nhial Tiitmamer Kur, Glen T. Hvenegaard

Bibliographic record

VenueTourism in Marine Environments · 2025
Typearticle
Languageen
FieldSocial Sciences
TopicCruise Tourism Development and Management
Canadian institutionsUniversity of Alberta
Fundersnot available
KeywordsEcotourismPromotion (chess)MarketingBusinessTourismNature tourismWhaleAdvertisingEnvironmental planningGeographyFisheryPolitical science

Abstract

fetched live from OpenAlex

For the whale-watching industry to be managed according to ecotourism principles, it should focus on nature-based attractions, provide environmental education, and promote environmental, economic, and social sustainability. Using 62 whale-watching brochures from 1998, 2005, and 2010, the study analyzed how whale-watching companies on Vancouver Island, Canada, marketed their businesses in line with these three ecotourism principles. The results suggest that Vancouver Island whale-watching companies promote most ecotourism principles, primarily those orientated to nature-based attractions and environmental education, but more attention could be paid to sustainability. The total number of environmental education activities and environmental sustainability initiatives increased over time, but most individual variables addressing the ecotourism principles did not change over time.

Fetched live from OpenAlex and de-inverted. Abstracts are not stored in this database: the inverted indexes are 8.6 GB of the frame’s 9.3 GB of text, and the host has 13 GB free.

How this classification was reachedexpand

Full frame distilled prediction

Teacher imitation

Not calibrated prevalence, not ground truth. Human validation pending. Learned from the 10,348 direct Codex labels and 10,348 direct Gemma labels. Candidate is the union of thresholded teacher heads; consensus is their intersection. These outputs are machine_predicted_unvalidated and are not human labels or direct frontier model labels.

metaresearch head score (Codex)0.002
metaresearch head score (Gemma)0.000
Version: codex-gemma-dda1882f352aValidation status: machine_predicted_unvalidated
Candidate categoriesnone
Consensus categoriesnone
DomainCandidate signal: none · Consensus signal: none
Study designCandidate signal: Observational · Consensus signal: Observational
GenreCandidate signal: Empirical · Consensus signal: Empirical
Teacher disagreement score0.393
Threshold uncertainty score0.853

Codex and Gemma teacher scores by category

CategoryCodexGemma
Metaresearch0.0020.000
Meta-epidemiology (narrow)0.0000.000
Meta-epidemiology (broad)0.0000.000
Bibliometrics0.0000.000
Science and technology studies0.0000.000
Scholarly communication0.0000.000
Open science0.0000.001
Research integrity0.0000.000
Insufficient payload (model declined to judge)0.0010.000

Machine scores (provisional)

The two teacher heads of the student model, read on this work. A score orders the frame for review; it never asserts a category, and the validation status ships verbatim with every row.

Baseline scores from an immature model (maturity gate not passed, 7 training rounds). Scores rank; they never assert a category.

Opus teacher head0.012
GPT teacher head0.256
Teacher spread0.244 · how far apart the two teachers sit on this one work
Validation statusscore_only:v0-immature-baseline · verbatim from the scoring run: score_only means the number may rank works, and no category label ships from it

Classification

machine, unvalidated

Machine predicted; a candidate call from one teacher head, not a consensus.

The models applied no category: nothing in the taxonomy fit this work.
Study designObservational
Domainnot available
GenreEmpirical

How this classification was reached, model by model and score by score, is at the end of the page under "How this classification was reached".

Quick stats

Citations0
Published2025
Admission routes2
Has abstractyes

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