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Record W4408331200 · doi:10.71064/spu.amjr.1.1.191

Influence of Covid-19 Crisis Communication on Public Perception of the Kenyan Government Communication Strategy: A Case of Kibra Sub-County Nairobi, Kenya

2023· article· en· W4408331200 on OpenAlexaff
Samuel Gurrion Ouma, Winnie Ndeta, Susan Mwangi

Bibliographic record

VenueAfrican Multidisciplinary Journal of Research · 2023
Typearticle
Languageen
FieldSocial Sciences
TopicPublic Relations and Crisis Communication
Canadian institutionsSaint Paul University
Fundersnot available
KeywordsKenyaGovernment (linguistics)PerceptionCoronavirus disease 2019 (COVID-19)Crisis communicationGeographyEconomic growthSocioeconomicsPolitical sciencePublic relationsMedicineSociologyPsychologyEconomicsDisease

Abstract

fetched live from OpenAlex

COVID-19 communication has drawn a sharp focus across the globe and elicited varied publicperceptions. This study sought to assess the influence of covid-19 crisis communication onpublic perception of the Kenyan government communication strategy with a case of Kibra subcounty Nairobi, Kenya, from March 2020 to December 2020. The main objective was to assesshow the government's daily speeches influenced the public interpretation of the COVID-19crisis. The rationale was based on assessing the public perception of the government’scommunication strategy. The findings of this study will be be helpful to communicationexperts and will help in improving the existing crisis communication strategies. This waslimited to Lindi ward in Kibra sub-county. Source Credibility Theory (CT) and SituationalCrisis Communication Theory (CCT) were used for understanding perception. This studyadopted a survey design to collect quantitative data involving 123 household heads sampledpurposively in Lindi, Kibra through a modified Crisis and Emergency Risk Communication(CERC) questionnaire. Averagely, 1% of the respondents disagreed with questions regardingCOVID-19 daily speeches, 8.5% indicated neutrality, and 90.5% agreed with the statements.The study concluded that the public's perceptions of government communication strategyregarding the COVID-19 crisis were favorable. The study recommends investigating theimpact of the centralization of the Kenyan government communication departments on crisiscommunication.Keywords: Crisis Communication, Public Perception, Communication Strategy

Fetched live from OpenAlex and de-inverted. Abstracts are not stored in this database: the inverted indexes are 8.6 GB of the frame’s 9.3 GB of text, and the host has 13 GB free.

How this classification was reachedexpand

Full frame distilled prediction

Teacher imitation

Not calibrated prevalence, not ground truth. Human validation pending. Learned from the 10,348 direct Codex labels and 10,348 direct Gemma labels. Candidate is the union of thresholded teacher heads; consensus is their intersection. These outputs are machine_predicted_unvalidated and are not human labels or direct frontier model labels.

metaresearch head score (Codex)0.014
metaresearch head score (Gemma)0.002
Version: codex-gemma-dda1882f352aValidation status: machine_predicted_unvalidated
Candidate categoriesScience and technology studies
Consensus categoriesnone
DomainCandidate signal: none · Consensus signal: none
Study designCandidate signal: Qualitative · Consensus signal: Qualitative
GenreCandidate signal: Empirical · Consensus signal: Empirical
Teacher disagreement score0.283
Threshold uncertainty score1.000

Codex and Gemma teacher scores by category

CategoryCodexGemma
Metaresearch0.0140.002
Meta-epidemiology (narrow)0.0000.000
Meta-epidemiology (broad)0.0000.000
Bibliometrics0.0010.003
Science and technology studies0.0020.002
Scholarly communication0.0000.001
Open science0.0020.001
Research integrity0.0000.001
Insufficient payload (model declined to judge)0.0000.000

Machine scores (provisional)

The two teacher heads of the student model, read on this work. A score orders the frame for review; it never asserts a category, and the validation status ships verbatim with every row.

Baseline scores from an immature model (maturity gate not passed, 7 training rounds). Scores rank; they never assert a category.

Opus teacher head0.099
GPT teacher head0.429
Teacher spread0.330 · how far apart the two teachers sit on this one work
Validation statusscore_only:v0-immature-baseline · verbatim from the scoring run: score_only means the number may rank works, and no category label ships from it

Classification

machine, unvalidated

Machine predicted; a candidate call from one teacher head, not a consensus.

Study designQualitative
Domainnot available
GenreEmpirical

How this classification was reached, model by model and score by score, is at the end of the page under "How this classification was reached".

Quick stats

Citations1
Published2023
Admission routes1
Has abstractyes

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