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Record W4408733649 · doi:10.4018/joeuc.371759

The Optimization of Advertising Content and Prediction of Consumer Response Rate Based on Generative Adversarial Networks

2025· article· en· W4408733649 on OpenAlex

Why this work is in the frame

A frame that forgets how it found something cannot be audited. These are the routes that admitted this work.

affAt least one author lists a Canadian institution in the pinned OpenAlex snapshot.

Bibliographic record

VenueJournal of Organizational and End User Computing · 2025
Typearticle
Languageen
FieldComputer Science
TopicSentiment Analysis and Opinion Mining
Canadian institutionsUniversity of British Columbia
Fundersnot available
KeywordsAdversarial systemGenerative grammarComputer scienceContent (measure theory)AdvertisingArtificial intelligenceMathematicsBusiness

Abstract

fetched live from OpenAlex

In digital advertising, accurately capturing consumer preferences and generating engaging, personalized content are essential for effective ad optimization. However, traditional methods often rely on single-modal data or static models, limiting their adaptability to dynamic consumer behavior and complex, multi-dimensional preferences. To address these challenges, we propose a Multi-modal Adaptive Generative Adversarial Network for Ad Optimization and Response Prediction (MAGAN-ORP). MAGAN-ORP integrates multi-modal data—including text, image, and behavioral features—into a unified framework, enabling a comprehensive understanding of consumer preferences. The model includes an adaptive feedback mechanism that dynamically refines ad content based on real-time consumer interactions, ensuring relevancy in evolving environments. Additionally, a consumer response prediction module anticipates user engagement, allowing for proactive optimization of ad strategies.

Fetched live from OpenAlex and de-inverted. Abstracts are not stored in this database: the inverted indexes are 8.6 GB of the frame’s 9.3 GB of text, and the host has 13 GB free.

Full frame distilled prediction

Teacher imitation

Not calibrated prevalence, not ground truth. Human validation pending. Learned from the 10,348 direct Codex labels and 10,348 direct Gemma labels. Candidate is the union of thresholded teacher heads; consensus is their intersection. These outputs are machine_predicted_unvalidated and are not human labels or direct frontier model labels.

metaresearch head score (Codex)0.001
metaresearch head score (Gemma)0.000
Version: codex-gemma-dda1882f352aValidation status: machine_predicted_unvalidated
Candidate categoriesnone
Consensus categoriesnone
DomainCandidate signal: none · Consensus signal: none
Study designCandidate signal: Simulation or modeling · Consensus signal: Simulation or modeling
GenreCandidate signal: Empirical · Consensus signal: none
Teacher disagreement score0.837
Threshold uncertainty score0.177

Codex and Gemma teacher scores by category

CategoryCodexGemma
Metaresearch0.0010.000
Meta-epidemiology (narrow)0.0000.000
Meta-epidemiology (broad)0.0000.000
Bibliometrics0.0000.000
Science and technology studies0.0000.000
Scholarly communication0.0000.000
Open science0.0000.000
Research integrity0.0000.000
Insufficient payload (model declined to judge)0.0000.000

Machine scores (provisional)

The two teacher heads of the student model, read on this work. A score orders the frame for review; it never asserts a category, and the validation status ships verbatim with every row.

Baseline scores from an immature model (maturity gate not passed, 7 training rounds). Scores rank; they never assert a category.

Opus teacher head0.014
GPT teacher head0.231
Teacher spread0.216 · how far apart the two teachers sit on this one work
Validation statusscore_only:v0-immature-baseline · verbatim from the scoring run: score_only means the number may rank works, and no category label ships from it