Bibliographic record
Abstract
This study presents a bibliometric analysis of social media trends in hospital marketing over the past decade, highlighting key developments and emerging themes within this field. The increasing integration of social media into hospital marketing strategies has revolutionized patient engagement, service promotion, and brand management. Utilizing data from major academic databases from Scopus, this research employs a sequential explanatory design, combining quantitative bibliometric analysis with qualitative insights to examine publication trends, citation patterns, and co-authorship networks. The findings reveal distinct phases of research activity, with a significant surge in publications around 2019, driven by advancements in digital marketing. Notably, the United States emerges as the central hub of international collaboration, with strong ties to countries such as Canada, the United Kingdom, and Australia. Key themes identified include the impact of social media on patient satisfaction, the role of specific platforms like Facebook and Twitter, and the evolving nature of hospital branding. This analysis provides a comprehensive overview of the intellectual structure of the field, offering valuable insights for future research and practical applications in hospital marketing using another social media platform for example: Instagram or Twitter (X).
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How this classification was reachedexpand
Direct model labels (unvalidated)
Per-model category and study-design labels from the labeling rounds. They are machine output, unvalidated, and the disagreement between models ships as data. No study design here is MEDLINE-validated yet.
| Model arm | Categories | Study design | Confidence |
|---|---|---|---|
| gemma | Bibliometrics Domain: not available · Genre: Empirical About the Canadian research system: no · About a Canadian topic: no | Observational | low |
| gpt | Bibliometrics Domain: not available · Genre: Empirical About the Canadian research system: no · About a Canadian topic: no | Other design | high |
Full frame distilled prediction
Teacher imitationNot calibrated prevalence, not ground truth. Human validation pending. Learned from the 10,348 direct Codex labels and 10,348 direct Gemma labels. Candidate is the union of thresholded teacher heads; consensus is their intersection. These outputs are machine_predicted_unvalidated and are not human labels or direct frontier model labels.
Codex and Gemma teacher scores by category
| Category | Codex | Gemma |
|---|---|---|
| Metaresearch | 0.009 | 0.015 |
| Meta-epidemiology (narrow) | 0.000 | 0.000 |
| Meta-epidemiology (broad) | 0.001 | 0.000 |
| Bibliometrics | 0.132 | 0.314 |
| Science and technology studies | 0.001 | 0.002 |
| Scholarly communication | 0.000 | 0.001 |
| Open science | 0.001 | 0.000 |
| Research integrity | 0.000 | 0.001 |
| Insufficient payload (model declined to judge) | 0.001 | 0.000 |
Machine scores (provisional)
The two teacher heads of the student model, read on this work. A score orders the frame for review; it never asserts a category, and the validation status ships verbatim with every row.
Baseline scores from an immature model (maturity gate not passed, 7 training rounds). Scores rank; they never assert a category.
score_only:v0-immature-baseline · verbatim from the scoring run: score_only means the number may rank works, and no category label ships from itClassification
machine, unvalidatedLabeled directly by 2 models reading the full record.
The models disagree on parts of this classification; every voice is preserved in the section at the end of the page.
How this classification was reached, model by model and score by score, is at the end of the page under "How this classification was reached".