The Influence of Viral Marketing, Flash Sales, and FOMO on Impulsive Buying of Skintific Products
Bibliographic record
Abstract
Skintific is a beauty product from Canada that has introduced its products since 2021. This beauty brand offers effective solutions to strengthen the skin barrier and overcome various skin problems through its superior products. This research aims to determine the influence of Viral Marketing, Flash Sales, and FOMO on impulse purchases of Scientific products. The population of this study is GenZ on the island of Java. The sampling technique used is purposive sampling, which is a technique that gives researchers the freedom to select samples based on certain criteria. The sample collected amounted to 92 respondents. The method used is quantitative research with descriptive statistical analysis methods and processed using PLS-SEM 4. The results of this research show that viral marketing has an insignificant positive influence on impulse purchases, Flash Sale has an insignificant positive influence on impulse purchases, and FOMO has a significant positive influence on impulse purchasing of Scientific products.
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How this classification was reachedexpand
Full frame machine prediction
Teacher imitationNot calibrated prevalence, not ground truth. Human validation pending. The Gemma side is a direct model label for every work in the frame, read from the title-only record. The Codex side is a classifier learned from the 10,348 direct Codex labels and calibrated to design-weighted sample rates; fields without enough sample support carry no Codex call. Candidate is the union of the two sides; consensus is their intersection. These outputs are machine_predicted_unvalidated and are not human labels.
Distilled classifier scores by category (both heads)
| Category | Codex | Gemma |
|---|---|---|
| Metaresearch | 0.001 | 0.005 |
| Meta-epidemiology (narrow) | 0.000 | 0.000 |
| Meta-epidemiology (broad) | 0.000 | 0.000 |
| Bibliometrics | 0.001 | 0.001 |
| Science and technology studies | 0.000 | 0.001 |
| Scholarly communication | 0.001 | 0.000 |
| Open science | 0.000 | 0.000 |
| Research integrity | 0.000 | 0.001 |
| Insufficient payload (model declined to judge) | 0.004 | 0.000 |
Machine scores (provisional)
The two teacher heads of the student model, read on this work. A score orders the frame for review; it never asserts a category, and the validation status ships verbatim with every row.
Baseline scores from an immature model (maturity gate not passed, 7 training rounds). Scores rank; they never assert a category.
score_only:v0-immature-baseline · verbatim from the scoring run: score_only means the number may rank works, and no category label ships from itClassification
machine, unvalidatedMachine predicted; a candidate call from one source (direct Gemma or distilled Codex), not a consensus.
How this classification was reached, model by model and score by score, is at the end of the page under "How this classification was reached".