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Record W4409856890 · doi:10.36782/jobmark.v1i1.69

Consuming Korea Global Branding and Soft Diplomacy from the Lens of K-Drama Cyber Travelers

2024· article· en· W4409856890 on OpenAlexaff
Btari Anya Safira, M.Ag Badaruddin

Bibliographic record

VenueJobmark Journal of Branding and Marketing Communication · 2024
Typearticle
Languageen
FieldSocial Sciences
TopicAsian Culture and Media Studies
Canadian institutionsInstitute on Governance
Fundersnot available
KeywordsDiplomacyDramaLens (geology)Soft powerNation brandingPolitical scienceBusinessPublic relationsEngineeringChinaArtLiterature

Abstract

fetched live from OpenAlex

South Korea’s popular culture has been globalizing massively through various channels. Popular culture becomes a giant magnet that attracts global consumers to enjoy South Korea. Particularly by consuming k-drama, foreign consumers can expand their experience by doing internet-based-imaginary travel to South Korea’s landscape and daily cultures. This phenomenon is suitable for what we discuss later as the concept of cyber traveling. Departing from that point, this research focuses on South Korea’s global branding and soft diplomacy by analyzing k-drama’s cyber traveling experience by Indonesian consumers. We are using phenomenology as the main method, while in-depth interview, observation, and open-source document research are used as data collecting methods. This research found that k-drama consumption was able to facilitate cyber traveling that contributes significantly to South Korea’s global branding and soft diplomacy as a form of cultural globalization.

Fetched live from OpenAlex and de-inverted. Abstracts are not stored in this database: the inverted indexes are 8.6 GB of the frame’s 9.3 GB of text, and the host has 13 GB free.

How this classification was reachedexpand

Full frame distilled prediction

Teacher imitation

Not calibrated prevalence, not ground truth. Human validation pending. Learned from the 10,348 direct Codex labels and 10,348 direct Gemma labels. Candidate is the union of thresholded teacher heads; consensus is their intersection. These outputs are machine_predicted_unvalidated and are not human labels or direct frontier model labels.

metaresearch head score (Codex)0.004
metaresearch head score (Gemma)0.001
Version: codex-gemma-dda1882f352aValidation status: machine_predicted_unvalidated
Candidate categoriesnone
Consensus categoriesnone
DomainCandidate signal: none · Consensus signal: none
Study designCandidate signal: Observational · Consensus signal: none
GenreCandidate signal: Empirical · Consensus signal: Empirical
Teacher disagreement score0.502
Threshold uncertainty score0.578

Codex and Gemma teacher scores by category

CategoryCodexGemma
Metaresearch0.0040.001
Meta-epidemiology (narrow)0.0000.000
Meta-epidemiology (broad)0.0000.000
Bibliometrics0.0000.000
Science and technology studies0.0010.000
Scholarly communication0.0000.000
Open science0.0000.000
Research integrity0.0000.000
Insufficient payload (model declined to judge)0.0000.000

Machine scores (provisional)

The two teacher heads of the student model, read on this work. A score orders the frame for review; it never asserts a category, and the validation status ships verbatim with every row.

Baseline scores from an immature model (maturity gate not passed, 7 training rounds). Scores rank; they never assert a category.

Opus teacher head0.023
GPT teacher head0.312
Teacher spread0.289 · how far apart the two teachers sit on this one work
Validation statusscore_only:v0-immature-baseline · verbatim from the scoring run: score_only means the number may rank works, and no category label ships from it

Classification

machine, unvalidated

Machine predicted; a candidate call from one teacher head, not a consensus.

The models applied no category: nothing in the taxonomy fit this work.
Study designObservational
Domainnot available
GenreEmpirical

How this classification was reached, model by model and score by score, is at the end of the page under "How this classification was reached".

Quick stats

Citations0
Published2024
Admission routes1
Has abstractyes

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