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Record W4410126989 · doi:10.1080/10495142.2025.2501539

Effects of Fundraising Alliances on Charitable Donations

2025· article· en· W4410126989 on OpenAlexaffabout
Robert J. Fisher, Oliver J. Rutz

Bibliographic record

VenueJournal of Nonprofit & Public Sector Marketing · 2025
Typearticle
Languageen
FieldSocial Sciences
TopicNonprofit Sector and Volunteering
Canadian institutionsUniversity of Alberta
Fundersnot available
KeywordsBusinessMarketingAdvertisingPublic relationsBusiness administrationPolitical science

Abstract

fetched live from OpenAlex

Fundraising Alliances (FAs) are independent organizations that fundraise for two or more charities under a separate brand. High-profile examples of FAs include the Disasters Emergency Committee (DEC) in the United Kingdom and the Humanitarian Coalition (HCC) in Canada. FAs are designed to reduce promotional costs and increase the effectiveness of fundraising efforts. FAs are thought to be differentially effective for smaller charities that are less familiar and that do not have the managerial and financial resources to fundraise independently. However, are FAs actually effective? The present research examines the conditions under which individual charities are better off joining an FA rather than fundraising independently. We find evidence that FAs do not help (and may harm) charity fundraising, particularly for smaller charities that are perceived to be low on familiarity, trustworthiness, and effectiveness. The research has important implications for nonprofit marketing and contributes to the literature on branding and charity fundraising.

Fetched live from OpenAlex and de-inverted. Abstracts are not stored in this database: the inverted indexes are 8.6 GB of the frame’s 9.3 GB of text, and the host has 13 GB free.

How this classification was reachedexpand

Full frame distilled prediction

Teacher imitation

Not calibrated prevalence, not ground truth. Human validation pending. Learned from the 10,348 direct Codex labels and 10,348 direct Gemma labels. Candidate is the union of thresholded teacher heads; consensus is their intersection. These outputs are machine_predicted_unvalidated and are not human labels or direct frontier model labels.

metaresearch head score (Codex)0.005
metaresearch head score (Gemma)0.006
Version: codex-gemma-dda1882f352aValidation status: machine_predicted_unvalidated
Candidate categoriesnone
Consensus categoriesnone
DomainCandidate signal: none · Consensus signal: none
Study designCandidate signal: Observational · Consensus signal: Observational
GenreCandidate signal: Empirical · Consensus signal: Empirical
Teacher disagreement score0.185
Threshold uncertainty score0.767

Codex and Gemma teacher scores by category

CategoryCodexGemma
Metaresearch0.0050.006
Meta-epidemiology (narrow)0.0000.000
Meta-epidemiology (broad)0.0000.000
Bibliometrics0.0010.001
Science and technology studies0.0010.000
Scholarly communication0.0000.001
Open science0.0010.000
Research integrity0.0000.000
Insufficient payload (model declined to judge)0.0000.000

Machine scores (provisional)

The two teacher heads of the student model, read on this work. A score orders the frame for review; it never asserts a category, and the validation status ships verbatim with every row.

Baseline scores from an immature model (maturity gate not passed, 7 training rounds). Scores rank; they never assert a category.

Opus teacher head0.023
GPT teacher head0.312
Teacher spread0.289 · how far apart the two teachers sit on this one work
Validation statusscore_only:v0-immature-baseline · verbatim from the scoring run: score_only means the number may rank works, and no category label ships from it

Classification

machine, unvalidated

Machine predicted; a candidate call from one teacher head, not a consensus.

The models applied no category: nothing in the taxonomy fit this work.
Study designObservational
Domainnot available
GenreEmpirical

How this classification was reached, model by model and score by score, is at the end of the page under "How this classification was reached".

Quick stats

Citations1
Published2025
Admission routes2
Has abstractyes

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