Artificial Intelligence in SMEs: Enhancing Business Functions Through Technologies and Applications
Bibliographic record
Abstract
Artificial intelligence (AI) has significant potential to transform small- and medium-sized enterprises (SMEs), yet its adoption is often hindered by challenges such as limited financial and human resources. This study addresses this issue by investigating the core AI technologies adopted by SMEs, their broad range of applications across business functions, and the strategies required for successful implementation. Through a systematic literature review of 50 studies published between 2016 and 2025, we identify prominent AI technologies, including machine learning, natural language processing, and generative AI, and their applications in enhancing efficiency, decision-making, and innovation across sales and marketing, operations and logistics, finance and other business functions. The findings emphasize the importance of workforce training, robust technological infrastructure, data-driven cultures, and strategic partnerships for SMEs. Furthermore, the review highlights methods for measuring and optimizing AI’s value, such as tracking key performance indicators and improving customer satisfaction. While acknowledging challenges like financial constraints and ethical considerations, this research provides practical guidance for SMEs to effectively leverage AI for sustainable growth and provides a foundation for future studies to explore customized AI strategies for diverse SME contexts.
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How this classification was reachedexpand
Full frame machine prediction
Teacher imitationNot calibrated prevalence, not ground truth. Human validation pending. The Gemma side is a direct model label for every work in the frame, read from the title-only record. The Codex side is a classifier learned from the 10,348 direct Codex labels and calibrated to design-weighted sample rates; fields without enough sample support carry no Codex call. Candidate is the union of the two sides; consensus is their intersection. These outputs are machine_predicted_unvalidated and are not human labels.
Distilled classifier scores by category (both heads)
| Category | Codex | Gemma |
|---|---|---|
| Metaresearch | 0.006 | 0.016 |
| Meta-epidemiology (narrow) | 0.000 | 0.000 |
| Meta-epidemiology (broad) | 0.000 | 0.001 |
| Bibliometrics | 0.004 | 0.005 |
| Science and technology studies | 0.001 | 0.001 |
| Scholarly communication | 0.005 | 0.005 |
| Open science | 0.000 | 0.002 |
| Research integrity | 0.001 | 0.001 |
| Insufficient payload (model declined to judge) | 0.002 | 0.000 |
Machine scores (provisional)
The two teacher heads of the student model, read on this work. A score orders the frame for review; it never asserts a category, and the validation status ships verbatim with every row.
Baseline scores from an immature model (maturity gate not passed, 7 training rounds). Scores rank; they never assert a category.
score_only:v0-immature-baseline · verbatim from the scoring run: score_only means the number may rank works, and no category label ships from itClassification
machine, unvalidatedMachine predicted; a candidate call from one source (direct Gemma or distilled Codex), not a consensus.
How this classification was reached, model by model and score by score, is at the end of the page under "How this classification was reached".