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Record W4411610264 · doi:10.60053/ter.2021.5.62-75

Младежи инфлуенсъри: биографични стратегии и практики. Случаят „Choko“

2025· article· bg· W4411610264 on OpenAlex

Why this work is in the frame

A frame that forgets how it found something cannot be audited. These are the routes that admitted this work.

aboutThe title or abstract carries a Canadian signal from the geographic lexicon.
no affNo Canadian affiliation: this work is invisible to an affiliation-only frame.
No Canadian affiliation. An affiliation-only frame, the usual design, would never have seen this work. It is one of the works that make the case for inverting the frame.

Bibliographic record

VenueТерени · 2025
Typearticle
Languagebg
FieldSocial Sciences
TopicSocial and Cultural Studies
Canadian institutionsnot available
Fundersnot available
KeywordsComputer science

Abstract

fetched live from OpenAlex

Социалните мрежи са средство за споделяне на съдържание, взаимодействие с членове на семейството, приятели, колеги, развиване на бизнес, популяризиране на каузи и теми, място за създаване и споделяне. Сред множеството онлайн потребители, активни и пасивни, съществуват такива, чието съдържание оказва влияние върху нагласите на аудиторията им чрез видеосъдържание, блогове, постове и въобще използване на всякакви публикации в онлайн платформите – инфлуенсъри. Те използват умело различни способи: биографични стратегии и практики, за да гарантират популярността си в социални платформи като YouТube, Инстаграм, Фейсбук и др. В тази статия изследвам именно тези способи докато споделям един случай от теренната ми работа, в който, в период от десет месеца (март-декември 2021г.), интервюирам, пътувам с и наблюдавам съдържанието на младеж, определящ себе си като инфлуенсър – Choko. Той създава предимно видеосъдържание, гледано милиони пъти в платформата YouТube, поддържа активен профил в Инстаграм, участва в телевизионни предавания и в процеса на работата си използва практики от ежедневието си, разказвайки истории от живота си по начин, по който успява да ангажира аудиторията си с неща, интересни на самия него. Библиография: Левинас, Еманюел. 2002. Другояче от битието, или отвъд същността. Сонм: София. Сартр, Жан-Пол. 1999. Битие и нищо. Опит за феноменологическа онтология. Т. II. Наука и изкуство: София. Христова, Теодора. 2017. Изграждане и управление на идентичност в онлайн социалните мрежи. Eastern Academic Journal. Issue 1 (March), pp. 23-41. Boyd, Danah m., Ellison, Nicole B. 2007 Social Network Sites: Definition, History, and Scholarship, Journal of Computer-Mediated Communication, Volume 13, Issue 1, Pages 210230, https://doi.org/10.1111/j.1083-6101.2007.00393.x Brown, Danny, Fiorella, Sam 2013 Influence marketing: How to create, manage, and measure brand influencers in social media marketing, Indianapols, Que Biz-Tech. Freberg, Karen & Graham, Kristin & Mcgaughey, Karen & Freberg, Laura 2011 Who are the social media influencers? A study of public perceptions of personality, Fuel and Energy Abstracts. https://doi.org/37.90-92.10.1016/j.pubrev.2010.11.001. Hohendahl, Peter, and Patricia Russian 1974 Jürgen Habermas: ‘The Public Sphere’ (1964). New German Critique, no. 3: 45–48, https://doi.org/10.2307/487736 Mead, George Herbert 1934 Mind, self and society. Vol. 111. University of Chicago Press.: Chicago Miller, Daniel, Elisabetta Costa, Nell Haynes, Tom McDonald, Razvan Nicolescu, Jolynna Sinanan, Juliano Spyer, Shriram Venkatraman, and Xinyuan Wang 2016 Does Social Media Make People Happier?, In: How the World Changed Social Media, London: UCL Press, 193294 https://doi.org/10.2307/j.ctt1g69z35.20. Miller, Daniel. 2020 Social Networking Sites https://doi.org/10.4324/9781003085201-10. Leihan Zhang, Jichang Zhao, Ke Xu 2016 Who creates Trends in Online Social Media: The Crowd or Opinion Leaders?, In:Journal of Computer-Mediated Communication, Volume 21, Issue 1, 1 January 2016, Pages 1–16, https://doi.org/10.1111/jcc4.12145 Roman Yavich & Nitza Davidovitch & Zeev Frenkel 2019 Social Media and Loneliness – Forever connected?, Higher Education Studies, Canadian Center of Science and Education, vol. 9(2), pages 10-21, June Veluchamy, Ramar 2021 TO STUDY THE IMPACT OF YOUTUBE TECH INFLUENCERS ON THE CONSUMER In:UGC Care Journal, Vol-44 No.-01(XIII), 173-180 https://www.researchgate.net/ Weiser, Eric 2002 The Functions of Internet Use and Their Social and Psychological Consequences. Cyberpsychology & behavior : the impact of the Internet, multimedia and virtual reality on behavior and society. https://doi.org/4.723-43. 10.1089/109493101753376678 Žák, Štefan & Hasprová, Mária 2021 The Impact of Opinion Leaders on the Consumer Behaviour in the Global Digital Environment, SHS Web of Conferences. https://doi.org/92.06043.10.1051/shsconf/20219206043

Fetched live from OpenAlex and de-inverted. Abstracts are not stored in this database: the inverted indexes are 8.6 GB of the frame’s 9.3 GB of text, and the host has 13 GB free.

Full frame distilled prediction

Teacher imitation

Not calibrated prevalence, not ground truth. Human validation pending. Learned from the 10,348 direct Codex labels and 10,348 direct Gemma labels. Candidate is the union of thresholded teacher heads; consensus is their intersection. These outputs are machine_predicted_unvalidated and are not human labels or direct frontier model labels.

metaresearch head score (Codex)0.001
metaresearch head score (Gemma)0.001
Version: codex-gemma-dda1882f352aValidation status: machine_predicted_unvalidated
Candidate categoriesMeta-epidemiology (narrow), Science and technology studies, Insufficient payload (model declined to judge)
Consensus categoriesInsufficient payload (model declined to judge)
DomainCandidate signal: none · Consensus signal: none
Study designCandidate signal: Not applicable · Consensus signal: Not applicable
GenreCandidate signal: Other · Consensus signal: none
Teacher disagreement score0.607
Threshold uncertainty score1.000

Codex and Gemma teacher scores by category

CategoryCodexGemma
Metaresearch0.0010.001
Meta-epidemiology (narrow)0.0010.000
Meta-epidemiology (broad)0.0010.001
Bibliometrics0.0000.002
Science and technology studies0.0030.001
Scholarly communication0.0000.000
Open science0.0010.000
Research integrity0.0010.001
Insufficient payload (model declined to judge)0.0030.003

Machine scores (provisional)

The two teacher heads of the student model, read on this work. A score orders the frame for review; it never asserts a category, and the validation status ships verbatim with every row.

Baseline scores from an immature model (maturity gate not passed, 7 training rounds). Scores rank; they never assert a category.

Opus teacher head0.018
GPT teacher head0.379
Teacher spread0.361 · how far apart the two teachers sit on this one work
Validation statusscore_only:v0-immature-baseline · verbatim from the scoring run: score_only means the number may rank works, and no category label ships from it