Bibliographic record
Abstract
One of the most important principles of modern marketing is brand management and its role and importance in the development and growth of companies.Issues such as brand improvement, increasing company performance and its profitability as well as having clear understanding of the benefits that the customer is looking for are considered within the realm of brand management and its effect on company performance.The results of previous studies suggest that less attention has been paid by researchers on the effect of different dimensions of brand management on the performance of companies.Thus, the main objective of this research is to evaluate the effect of dimensions of brand management system on the performance of companies.The research population included furniture manufacturers in Iran.Data were collected using questionnaire.The response rate was 74.35%.Structural equation modeling and Smart Plus software were used to analyze the data.The results of the hypotheses testing revealed that the brand management implementation has a significant and positive effect on mental performance of brand.Measuring the effect of brand management dimensions on company performance, this study can provide new insight for researchers and authorities to improve organizational performance.Thus, the results of this study can be useful for academic communities and relevant authorities.
Fetched live from OpenAlex and de-inverted. Abstracts are not stored in this database: the inverted indexes are 8.6 GB of the frame’s 9.3 GB of text, and the host has 13 GB free.
How this classification was reachedexpand
Full frame machine prediction
Teacher imitationNot calibrated prevalence, not ground truth. Human validation pending. The Gemma side is a direct model label for every work in the frame, read from the title-only record. The Codex side is a classifier learned from the 10,348 direct Codex labels and calibrated to design-weighted sample rates; fields without enough sample support carry no Codex call. Candidate is the union of the two sides; consensus is their intersection. These outputs are machine_predicted_unvalidated and are not human labels.
Distilled classifier scores by category (both heads)
| Category | Codex | Gemma |
|---|---|---|
| Metaresearch | 0.001 | 0.002 |
| Meta-epidemiology (narrow) | 0.001 | 0.000 |
| Meta-epidemiology (broad) | 0.001 | 0.001 |
| Bibliometrics | 0.002 | 0.002 |
| Science and technology studies | 0.001 | 0.001 |
| Scholarly communication | 0.003 | 0.003 |
| Open science | 0.001 | 0.003 |
| Research integrity | 0.003 | 0.001 |
| Insufficient payload (model declined to judge) | 0.966 | 0.965 |
Machine scores (provisional)
The two teacher heads of the student model, read on this work. A score orders the frame for review; it never asserts a category, and the validation status ships verbatim with every row.
Baseline scores from an immature model (maturity gate not passed, 7 training rounds). Scores rank; they never assert a category.
score_only:v0-immature-baseline · verbatim from the scoring run: score_only means the number may rank works, and no category label ships from itClassification
machine, unvalidatedMachine predicted; the direct Gemma label and the distilled Codex classifier agree on what is shown here.
How this classification was reached, model by model and score by score, is at the end of the page under "How this classification was reached".