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Record W4412526096 · doi:10.1038/s41598-025-12478-6

Multi-modal emotional analysis in customer relation management and enhancing communication through integrated affective computing

2025· article· en· W4412526096 on OpenAlexaff
W. Gracy Theresa, C. Pabitha, K. Revathi, Pornpimol Chawengsaksopark, Mithilesh Sathyanarayanan

Bibliographic record

VenueScientific Reports · 2025
Typearticle
Languageen
FieldPsychology
TopicEmotion and Mood Recognition
Canadian institutionsArtificial Intelligence in Medicine (Canada)
Fundersnot available
KeywordsComputer scienceModalRelation (database)Customer relationship managementPsychologyData miningDatabase

Abstract

fetched live from OpenAlex

An important part of customer relationship management (CRM) is being able to read emails for emotional cues; this helps with both communication and keeping customers satisfied. This study aims to improve email emotion identification by creating a system combining visual clues, aural signals, and textual information. To analyze text and emoji, the system uses advanced affective computing techniques such as Robustly Optimized Bidirectional Encoder Representations from Transformers Approach (RoBERTa), Convolutional Neural Networks (CNN) for images, Bidirectional Convolutional Long Short-Term Memory (BiConvLSTM) for video, and Cross-Modal BERT for audio. Together, they enable a wider variety of emotional signals to be extracted and understood from email content, yielding more insightful results than text-based analysis could on its own. By facilitating better two-way communication and customer satisfaction, the technology intends to improve CRM by providing actionable information that firms can use to personalize responses. This research delves into the possible uses of multi-modal emotional analysis across different businesses dealing with customers and builds a strong foundation.

Fetched live from OpenAlex and de-inverted. Abstracts are not stored in this database: the inverted indexes are 8.6 GB of the frame’s 9.3 GB of text, and the host has 13 GB free.

How this classification was reachedexpand

Full frame machine prediction

Teacher imitation

Not calibrated prevalence, not ground truth. Human validation pending. The Gemma side is a direct model label for every work in the frame, read from the title-only record. The Codex side is a classifier learned from the 10,348 direct Codex labels and calibrated to design-weighted sample rates; fields without enough sample support carry no Codex call. Candidate is the union of the two sides; consensus is their intersection. These outputs are machine_predicted_unvalidated and are not human labels.

metaresearch head score (Codex)0.000
metaresearch head score (Gemma)0.001
Version: metacan-v3-hybrid-931329e0061cValidation status: machine_predicted_unvalidated
Candidate categoriesnone
Consensus categoriesnone
DomainCandidate signal: none · Consensus signal: none
Study designCandidate signal: Simulation or modeling · Consensus signal: none
GenreCandidate signal: Empirical · Consensus signal: Empirical
Teacher disagreement score0.002
Threshold uncertainty score0.008

Distilled classifier scores by category (both heads)

CategoryCodexGemma
Metaresearch0.0000.001
Meta-epidemiology (narrow)0.0000.000
Meta-epidemiology (broad)0.0000.000
Bibliometrics0.0000.000
Science and technology studies0.0000.000
Scholarly communication0.0010.001
Open science0.0000.001
Research integrity0.0000.000
Insufficient payload (model declined to judge)0.0020.001

Machine scores (provisional)

The two teacher heads of the student model, read on this work. A score orders the frame for review; it never asserts a category, and the validation status ships verbatim with every row.

Baseline scores from an immature model (maturity gate not passed, 7 training rounds). Scores rank; they never assert a category.

Opus teacher head0.022
GPT teacher head0.334
Teacher spread0.311 · how far apart the two teachers sit on this one work
Validation statusscore_only:v0-immature-baseline · verbatim from the scoring run: score_only means the number may rank works, and no category label ships from it

Classification

machine, unvalidated

Machine predicted; a candidate call from one source (direct Gemma or distilled Codex), not a consensus.

The models applied no category: nothing in the taxonomy fit this work.
Study designSimulation or modeling
Domainnot available
GenreEmpirical

How this classification was reached, model by model and score by score, is at the end of the page under "How this classification was reached".

Quick stats

Citations6
Published2025
Admission routes1
Has abstractyes

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