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Record W4412560018 · doi:10.1002/mar.70009

Guidelines for Theory Selection: The IMPACT Framework

2025· article· en· W4412560018 on OpenAlexaff
Linda D. Hollebeek, V. Kumar, Rajendra K. Srivastava, Weng Marc Lim, Sigitas Urbonavičius

Bibliographic record

VenuePsychology and Marketing · 2025
Typearticle
Languageen
FieldSocial Sciences
TopicDigital Marketing and Social Media
Canadian institutionsBrock University
Fundersnot available
KeywordsSelection (genetic algorithm)Computer scienceManagement scienceEngineeringArtificial intelligence

Abstract

fetched live from OpenAlex

ABSTRACT Though the role of adopting an appropriate theory in shaping the publishability and impact of research has long been recognized, psychology and marketing researchers lack specific guidance on how to choose a theory to frame their work. Addressing this gap in the literature, this article proposes a set of guidelines for the selection of relevant macro‐foundational theory to guide research projects addressing specific meso‐ or micro‐foundational theoretical entities (e.g., constructs or individual decision‐making) for research impact. Specifically, we develop a set of six guidelines to select an appropriate macro‐foundational theory for research impact, including Interestingness , Matching , Parsimony , Applicability , Conceptual rigor , and Testability (collectively abbreviated as the “IMPACT” guidelines). We next depict the proposed guidelines in an organizing framework that specifies Matching , the theoretical co ‐infusion of the studied micro‐ or meso‐foundational theoretical entity and the chosen macro‐foundational theory, as the central action item for researchers to shape the impact of their work. Researchers are then advised to use the five remaining guidelines to assess the quality of their proposed Matching for research impact. We conclude by discussing pertinent implications that arise from our analyses (e.g., to ensure Interestingness , we recommend researchers to select a macro‐foundational theory that refutes (vs. affirms) prior findings).

Fetched live from OpenAlex and de-inverted. Abstracts are not stored in this database: the inverted indexes are 8.6 GB of the frame’s 9.3 GB of text, and the host has 13 GB free.

How this classification was reachedexpand

Full frame machine prediction

Teacher imitation

Not calibrated prevalence, not ground truth. Human validation pending. The Gemma side is a direct model label for every work in the frame, read from the title-only record. The Codex side is a classifier learned from the 10,348 direct Codex labels and calibrated to design-weighted sample rates; fields without enough sample support carry no Codex call. Candidate is the union of the two sides; consensus is their intersection. These outputs are machine_predicted_unvalidated and are not human labels.

metaresearch head score (Codex)0.432
metaresearch head score (Gemma)0.692
Version: metacan-v3-hybrid-931329e0061cValidation status: machine_predicted_unvalidated
Candidate categoriesMetaresearch
Consensus categoriesnone
DomainCandidate signal: none · Consensus signal: none
Study designCandidate signal: Theoretical or conceptual · Consensus signal: Theoretical or conceptual
GenreCandidate signal: Methods · Consensus signal: Methods
Teacher disagreement score0.432
Threshold uncertainty score0.700

Distilled classifier scores by category (both heads)

CategoryCodexGemma
Metaresearch0.4320.692
Meta-epidemiology (narrow)0.0050.004
Meta-epidemiology (broad)0.0050.009
Bibliometrics0.0380.026
Science and technology studies0.0110.017
Scholarly communication0.0230.016
Open science0.0130.014
Research integrity0.0140.019
Insufficient payload (model declined to judge)0.0180.006

Machine scores (provisional)

The two teacher heads of the student model, read on this work. A score orders the frame for review; it never asserts a category, and the validation status ships verbatim with every row.

Baseline scores from an immature model (maturity gate not passed, 7 training rounds). Scores rank; they never assert a category.

Opus teacher head0.051
GPT teacher head0.475
Teacher spread0.424 · how far apart the two teachers sit on this one work
Validation statusscore_only:v0-immature-baseline · verbatim from the scoring run: score_only means the number may rank works, and no category label ships from it

Classification

machine, unvalidated

Machine predicted; a candidate call from one source (direct Gemma or distilled Codex), not a consensus.

Study designTheoretical or conceptual
Domainnot available
GenreMethods

How this classification was reached, model by model and score by score, is at the end of the page under "How this classification was reached".

Quick stats

Citations64
Published2025
Admission routes1
Has abstractyes

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