Silent Branding Attack: Trigger-free Data Poisoning Attack on Text-to-Image Diffusion Models
Bibliographic record
Abstract
Text-to-image diffusion models have achieved remarkable success in generating high-quality contents from text prompts. However, their reliance on publicly available data and the growing trend of data sharing for fine-tuning make these models particularly vulnerable to data poisoning attacks. In this work, we introduce the Silent Branding Attack, a novel data poisoning method that manipulates text-to-image diffusion models to generate images containing specific brand logos or symbols without any text triggers. We find that when certain visual patterns are repeatedly in the training data, the model learns to reproduce them naturally in its outputs, even without prompt mentions. Leveraging this, we develop an automated data poisoning algorithm that unobtrusively injects logos into original images, ensuring they blend naturally and remain undetected. Models trained on this poisoned dataset generate images containing logos without degrading image quality or text alignment. We experimentally validate our silent branding attack across two realistic settings on large-scale high-quality image datasets and style personalization datasets, achieving high success rates even without a specific text trigger. Human evaluation and quantitative metrics including logo detection show that our method can stealthily embed logos. Our project page is at https://silent-branding.github.io/.
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How this classification was reachedexpand
Full frame machine prediction
Teacher imitationNot calibrated prevalence, not ground truth. Human validation pending. The Gemma side is a direct model label for every work in the frame, read from the title-only record. The Codex side is a classifier learned from the 10,348 direct Codex labels and calibrated to design-weighted sample rates; fields without enough sample support carry no Codex call. Candidate is the union of the two sides; consensus is their intersection. These outputs are machine_predicted_unvalidated and are not human labels.
Distilled classifier scores by category (both heads)
| Category | Codex | Gemma |
|---|---|---|
| Metaresearch | 0.002 | 0.009 |
| Meta-epidemiology (narrow) | 0.001 | 0.000 |
| Meta-epidemiology (broad) | 0.001 | 0.001 |
| Bibliometrics | 0.001 | 0.000 |
| Science and technology studies | 0.000 | 0.001 |
| Scholarly communication | 0.001 | 0.003 |
| Open science | 0.001 | 0.002 |
| Research integrity | 0.001 | 0.002 |
| Insufficient payload (model declined to judge) | 0.002 | 0.001 |
Machine scores (provisional)
The two teacher heads of the student model, read on this work. A score orders the frame for review; it never asserts a category, and the validation status ships verbatim with every row.
Baseline scores from an immature model (maturity gate not passed, 7 training rounds). Scores rank; they never assert a category.
score_only:v0-immature-baseline · verbatim from the scoring run: score_only means the number may rank works, and no category label ships from itClassification
machine, unvalidatedMachine predicted; a candidate call from one source (direct Gemma or distilled Codex), not a consensus.
How this classification was reached, model by model and score by score, is at the end of the page under "How this classification was reached".