The role of the new ecological paradigm scale on the willingness to pay and willingness to wait for e-commerce deliveries
Bibliographic record
Abstract
Amidst the rise of e-commerce, understanding the interplay between consumer behaviors and environmental considerations has become pivotal. This study examines how environmental awareness impacts e-commerce consumers’ preferences for sustainable versus express delivery options. To contribute to the literature in this field, we investigate the behaviors of a sample of 299 e-commerce consumers, particularly in light of growing environmental concerns. Leveraging the New Ecological Paradigm Scale (NEPS), we compute an ecological score, offering a comprehensive insight into its influence on varied consumer decisions. Principal Component Analysis of the NEPS items reveals that the first four components account for nearly 50% of the variance, highlighting significant dimensions of environmental perspectives. Additionally, Cronbach’s alpha analysis indicates that the NEPS scale is reliable and has good internal consistency, justifying the use of a summated scale to reflect overall ecological positioning. We then contrast two primary delivery types: sustainable and express. The key metrics under scrutiny include the willingness to wait and the willingness to pay for sustainable delivery and willingness to pay for express delivery. Our findings affirm that NEPS affects positively willingness to pay and willingness to wait for sustainable delivery and negatively WTP for express delivery.
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How this classification was reachedexpand
Full frame distilled prediction
Teacher imitationNot calibrated prevalence, not ground truth. Human validation pending. Learned from the 10,348 direct Codex labels and 10,348 direct Gemma labels. Candidate is the union of thresholded teacher heads; consensus is their intersection. These outputs are machine_predicted_unvalidated and are not human labels or direct frontier model labels.
Codex and Gemma teacher scores by category
| Category | Codex | Gemma |
|---|---|---|
| Metaresearch | 0.000 | 0.000 |
| Meta-epidemiology (narrow) | 0.000 | 0.000 |
| Meta-epidemiology (broad) | 0.000 | 0.000 |
| Bibliometrics | 0.000 | 0.000 |
| Science and technology studies | 0.000 | 0.000 |
| Scholarly communication | 0.000 | 0.000 |
| Open science | 0.000 | 0.000 |
| Research integrity | 0.000 | 0.000 |
| Insufficient payload (model declined to judge) | 0.000 | 0.000 |
Machine scores (provisional)
The two teacher heads of the student model, read on this work. A score orders the frame for review; it never asserts a category, and the validation status ships verbatim with every row.
Baseline scores from an immature model (maturity gate not passed, 7 training rounds). Scores rank; they never assert a category.
score_only:v0-immature-baseline · verbatim from the scoring run: score_only means the number may rank works, and no category label ships from itClassification
machine, unvalidatedMachine predicted; a candidate call from one teacher head, not a consensus.
How this classification was reached, model by model and score by score, is at the end of the page under "How this classification was reached".