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Record W4413213892 · doi:10.3998/mij.7628

Augmenting Content Analysis in the Era of Streaming Video: Harnessing AI for Comprehensive VoD Research

2025· article· en· W4413213892 on OpenAlex

Why this work is in the frame

A frame that forgets how it found something cannot be audited. These are the routes that admitted this work.

affAt least one author lists a Canadian institution in the pinned OpenAlex snapshot.

Bibliographic record

VenueMedia Industries · 2025
Typearticle
Languageen
FieldSocial Sciences
TopicComputational and Text Analysis Methods
Canadian institutionsCollège Jean-de-BrébeufUniversité du Québec à Montréal
Fundersnot available
KeywordsScope (computer science)Computer scienceMultimediaStudioVideo on demandGenerative grammarContent analysisVideo streamingProduction (economics)Interactive mediaArtificial intelligenceSociologyTelecommunications

Abstract

fetched live from OpenAlex

Streaming services have profoundly transformed the audiovisual industry, reshaping both production and distribution practices as well as viewing habits. Notably, video-on-demand (VoD) services have greatly expanded the number of series produced annually. Yet despite the extensive volume of audiovisual productions available on VoD services, most scholarly work continues to prioritize case studies or limit their scope to a small corpus of texts. This article critically examines artificial intelligence (AI)-assisted content analysis as a methodological avenue that could allow scholars to analyze extensive corpuses of audiovisual productions available on streaming services. Using multimodal generative algorithms and other integrated digital tools, such as the large language model (LLM) Gemini and the platform Google AI Studio, we will show how AI-assisted analysis might enable more thorough understandings of media production within the VoD landscape. Drawing on the results of test analyses conducted with Gemini, this article also critically addresses the epistemological and methodological challenges of AI-augmented content analysis.

Fetched live from OpenAlex and de-inverted. Abstracts are not stored in this database: the inverted indexes are 8.6 GB of the frame’s 9.3 GB of text, and the host has 13 GB free.

Full frame distilled prediction

Teacher imitation

Not calibrated prevalence, not ground truth. Human validation pending. Learned from the 10,348 direct Codex labels and 10,348 direct Gemma labels. Candidate is the union of thresholded teacher heads; consensus is their intersection. These outputs are machine_predicted_unvalidated and are not human labels or direct frontier model labels.

metaresearch head score (Codex)0.004
metaresearch head score (Gemma)0.003
Version: codex-gemma-dda1882f352aValidation status: machine_predicted_unvalidated
Candidate categoriesnone
Consensus categoriesnone
DomainCandidate signal: none · Consensus signal: none
Study designCandidate signal: Observational · Consensus signal: none
GenreCandidate signal: Empirical · Consensus signal: Empirical
Teacher disagreement score0.625
Threshold uncertainty score0.727

Codex and Gemma teacher scores by category

CategoryCodexGemma
Metaresearch0.0040.003
Meta-epidemiology (narrow)0.0000.000
Meta-epidemiology (broad)0.0000.000
Bibliometrics0.0000.004
Science and technology studies0.0010.000
Scholarly communication0.0000.000
Open science0.0000.000
Research integrity0.0000.000
Insufficient payload (model declined to judge)0.0000.000

Machine scores (provisional)

The two teacher heads of the student model, read on this work. A score orders the frame for review; it never asserts a category, and the validation status ships verbatim with every row.

Baseline scores from an immature model (maturity gate not passed, 7 training rounds). Scores rank; they never assert a category.

Opus teacher head0.330
GPT teacher head0.486
Teacher spread0.156 · how far apart the two teachers sit on this one work
Validation statusscore_only:v0-immature-baseline · verbatim from the scoring run: score_only means the number may rank works, and no category label ships from it