Consumers living with dementia: a scoping review of overlooked marketplace experiences
Bibliographic record
Abstract
Consumers living with dementia (CLWD) represent an emerging segment with distinct needs, yet they remain underrepresented in marketing research. Through a scoping review, 77 publications from 1990 to 2024 met our selection criteria which included being related to older adults living with disabilities, including dementia and focusing on consumer-centric terminology. Our analysis reveals four factors that influence the reporting of the experiences of CLWD: publication date, interdisciplinary engagement, consumption patterns, and consumption types. We examine these findings using vulnerability and marketing system theories, culminating in a multi-level framework for marketplace inclusion and research. Despite the growing recognition of this consumer segment, support remains inadequate and significant gaps persist in the marketplace, underscoring the need for more inclusive marketing strategies targeting the unique needs of CLWD.
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How this classification was reachedexpand
Full frame machine prediction
Teacher imitationNot calibrated prevalence, not ground truth. Human validation pending. The Gemma side is a direct model label for every work in the frame, read from the title-only record. The Codex side is a classifier learned from the 10,348 direct Codex labels and calibrated to design-weighted sample rates; fields without enough sample support carry no Codex call. Candidate is the union of the two sides; consensus is their intersection. These outputs are machine_predicted_unvalidated and are not human labels.
Distilled classifier scores by category (both heads)
| Category | Codex | Gemma |
|---|---|---|
| Metaresearch | 0.015 | 0.062 |
| Meta-epidemiology (narrow) | 0.001 | 0.001 |
| Meta-epidemiology (broad) | 0.002 | 0.002 |
| Bibliometrics | 0.022 | 0.025 |
| Science and technology studies | 0.001 | 0.002 |
| Scholarly communication | 0.005 | 0.006 |
| Open science | 0.001 | 0.003 |
| Research integrity | 0.002 | 0.001 |
| Insufficient payload (model declined to judge) | 0.002 | 0.000 |
Machine scores (provisional)
The two teacher heads of the student model, read on this work. A score orders the frame for review; it never asserts a category, and the validation status ships verbatim with every row.
Baseline scores from an immature model (maturity gate not passed, 7 training rounds). Scores rank; they never assert a category.
score_only:v0-immature-baseline · verbatim from the scoring run: score_only means the number may rank works, and no category label ships from itClassification
machine, unvalidatedMachine predicted; a candidate call from one source (direct Gemma or distilled Codex), not a consensus.
How this classification was reached, model by model and score by score, is at the end of the page under "How this classification was reached".