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Record W4413737609 · doi:10.1017/pds.2025.10319

The influence of aesthetic taste on product choice: does mode of evaluation impact decision making?

2025· article· en· W4413737609 on OpenAlexaff
Chukwuma M. Asuzu, Alison Olechowski

Bibliographic record

VenueProceedings of the Design Society · 2025
Typearticle
Languageen
FieldNeuroscience
TopicAesthetic Perception and Analysis
Canadian institutionsUniversity of Toronto
Fundersnot available
KeywordsTasteProduct (mathematics)AestheticsMode (computer interface)PsychologyComputer scienceMathematicsArtHuman–computer interactionNeuroscience

Abstract

fetched live from OpenAlex

ABSTRACT: The study investigates the cognitive aspects of aesthetic taste, which is a subjective quality linked to individuals’ ability to make superior aesthetic judgments. It explores how evaluation modes during product choice decision-making relate to aesthetic taste. We defined taste through two dimensions: expertise (professional experience) and acumen (consumption experiences). By comparing research participants in a consumer study across these dimensions, we analyzed decision-making patterns using both quantitative and qualitative methods. Our results show that participants with low aesthetic taste (across both dimensions) express their product choice in terms of product attributes they dislike. We also find that the expression of personal preferences is associated with low aesthetic taste for the expertise dimension but is associated with high aesthetic taste for the acumen dimension.

Fetched live from OpenAlex and de-inverted. Abstracts are not stored in this database: the inverted indexes are 8.6 GB of the frame’s 9.3 GB of text, and the host has 13 GB free.

How this classification was reachedexpand

Full frame distilled prediction

Teacher imitation

Not calibrated prevalence, not ground truth. Human validation pending. Learned from the 10,348 direct Codex labels and 10,348 direct Gemma labels. Candidate is the union of thresholded teacher heads; consensus is their intersection. These outputs are machine_predicted_unvalidated and are not human labels or direct frontier model labels.

metaresearch head score (Codex)0.001
metaresearch head score (Gemma)0.002
Version: codex-gemma-dda1882f352aValidation status: machine_predicted_unvalidated
Candidate categoriesnone
Consensus categoriesnone
DomainCandidate signal: none · Consensus signal: none
Study designCandidate signal: Bench or experimental · Consensus signal: Bench or experimental
GenreCandidate signal: Empirical · Consensus signal: Empirical
Teacher disagreement score0.142
Threshold uncertainty score0.262

Codex and Gemma teacher scores by category

CategoryCodexGemma
Metaresearch0.0010.002
Meta-epidemiology (narrow)0.0000.000
Meta-epidemiology (broad)0.0000.000
Bibliometrics0.0000.001
Science and technology studies0.0000.000
Scholarly communication0.0000.000
Open science0.0010.000
Research integrity0.0000.000
Insufficient payload (model declined to judge)0.0000.000

Machine scores (provisional)

The two teacher heads of the student model, read on this work. A score orders the frame for review; it never asserts a category, and the validation status ships verbatim with every row.

Baseline scores from an immature model (maturity gate not passed, 7 training rounds). Scores rank; they never assert a category.

Opus teacher head0.023
GPT teacher head0.349
Teacher spread0.326 · how far apart the two teachers sit on this one work
Validation statusscore_only:v0-immature-baseline · verbatim from the scoring run: score_only means the number may rank works, and no category label ships from it

Classification

machine, unvalidated

Machine predicted; a candidate call from one teacher head, not a consensus.

The models applied no category: nothing in the taxonomy fit this work.
Study designBench or experimental
Domainnot available
GenreEmpirical

How this classification was reached, model by model and score by score, is at the end of the page under "How this classification was reached".

Quick stats

Citations0
Published2025
Admission routes1
Has abstractyes

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