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Record W4414019635 · doi:10.1111/1758-5899.70080

Securing Democracy: Online Political Advertising Regulations and Practices in the <scp>EU</scp> and its Member States

2025· article· en· W4414019635 on OpenAlexaff
Enea Fiore, Antonella Seddone, Daniela R. Piccio

Bibliographic record

VenueGlobal Policy · 2025
Typearticle
Languageen
FieldSocial Sciences
TopicPopulism, Right-Wing Movements
Canadian institutionsUniversité Laval
Fundersnot available
KeywordsDemocracyPoliticsMember statesPolitical advertisingAdvertisingBusinessPolitical scienceEuropean unionInternational tradeLaw

Abstract

fetched live from OpenAlex

ABSTRACT Starting with the Facebook‐Cambridge Analytica scandal and its link to Brexit and the 2016 US elections, the nexus among online political advertising, micro‐targeting, and data‐driven electoral campaigning has revealed its disruptive potential for democracies. While facilitating innovative modes of direct engagement between politics and citizens, online political advertising also allows parties and other political actors to enact strategies that can effectively target highly specific audience segments, with a potential for domestic players with populist agendas or foreign actors to exploit these technologies in order to disrupt public debate and manipulate key electoral processes. However, few countries in Europe introduced a regulation in this respect, to the extent that the digital environment has often been likened to a Wild West. This study has a two‐fold aim. First, it presents an up‐to‐date comparative analysis of the regulation of political advertising in the European Union as well as in individual European countries showing similarities and differences across countries and levels. Second, it provides a descriptive analysis of the way in which domestic political actors used online political advertisements during the 2024 European election campaign exploring which political families use these strategies more frequently and how much they economically invested in advertising tools.

Fetched live from OpenAlex and de-inverted. Abstracts are not stored in this database: the inverted indexes are 8.6 GB of the frame’s 9.3 GB of text, and the host has 13 GB free.

How this classification was reachedexpand

Full frame machine prediction

Teacher imitation

Not calibrated prevalence, not ground truth. Human validation pending. The Gemma side is a direct model label for every work in the frame, read from the title-only record. The Codex side is a classifier learned from the 10,348 direct Codex labels and calibrated to design-weighted sample rates; fields without enough sample support carry no Codex call. Candidate is the union of the two sides; consensus is their intersection. These outputs are machine_predicted_unvalidated and are not human labels.

metaresearch head score (Codex)0.005
metaresearch head score (Gemma)0.011
Version: metacan-v3-hybrid-931329e0061cValidation status: machine_predicted_unvalidated
Candidate categoriesnone
Consensus categoriesnone
DomainCandidate signal: none · Consensus signal: none
Study designCandidate signal: Observational · Consensus signal: Observational
GenreCandidate signal: Empirical · Consensus signal: Empirical
Teacher disagreement score0.007
Threshold uncertainty score0.029

Distilled classifier scores by category (both heads)

CategoryCodexGemma
Metaresearch0.0050.011
Meta-epidemiology (narrow)0.0000.000
Meta-epidemiology (broad)0.0000.000
Bibliometrics0.0010.002
Science and technology studies0.0020.003
Scholarly communication0.0050.001
Open science0.0000.002
Research integrity0.0010.001
Insufficient payload (model declined to judge)0.0030.000

Machine scores (provisional)

The two teacher heads of the student model, read on this work. A score orders the frame for review; it never asserts a category, and the validation status ships verbatim with every row.

Baseline scores from an immature model (maturity gate not passed, 7 training rounds). Scores rank; they never assert a category.

Opus teacher head0.032
GPT teacher head0.406
Teacher spread0.374 · how far apart the two teachers sit on this one work
Validation statusscore_only:v0-immature-baseline · verbatim from the scoring run: score_only means the number may rank works, and no category label ships from it

Classification

machine, unvalidated

Machine predicted; a candidate call from one source (direct Gemma or distilled Codex), not a consensus.

The models applied no category: nothing in the taxonomy fit this work.
Study designObservational
Domainnot available
GenreEmpirical

How this classification was reached, model by model and score by score, is at the end of the page under "How this classification was reached".

Quick stats

Citations0
Published2025
Admission routes1
Has abstractyes

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