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Record W4415051922 · doi:10.34925/eip.2025.181.8.164

ВЛИЯНИЕ МОБИЛЬНОЙ ОПТИМИЗАЦИИ НА КОНВЕРСИЮ ИНТЕРНЕТ-МАГАЗИНОВ

2025· article· ru· W4415051922 on OpenAlex
И.М.З. МОХАММАД

Why this work is in the frame

A frame that forgets how it found something cannot be audited. These are the routes that admitted this work.

aboutThe title or abstract carries a Canadian signal from the geographic lexicon.
no affNo Canadian affiliation: this work is invisible to an affiliation-only frame.
No Canadian affiliation. An affiliation-only frame, the usual design, would never have seen this work. It is one of the works that make the case for inverting the frame.

Bibliographic record

VenueЭкономика и предпринимательство · 2025
Typearticle
Languageru
FieldBusiness, Management and Accounting
TopicConsumer Retail Behavior Studies
Canadian institutionsnot available
Fundersnot available
KeywordsProcess (computing)PaymentKey (lock)DownloadMobile deviceVolume (thermodynamics)E-commerce

Abstract

fetched live from OpenAlex

Статья посвящена влиянию мобильной оптимизации на коэффициент конверсии интернет-магазинов в 2023-2025 гг. Цифровая торговля получает до 75% посещений со смартфонов, при этом показатель завершённых покупок остаётся ниже десктопного. В данной работе систематизированы глобальные и отечественные исследования, раскрыта зависимость между скоростью загрузки, архитектурой интерфейса, упрощённым процессом оплаты и объёмом продаж; рассмотрен сравнительный анализ мобильного веба и нативных приложений. Цель исследования количественно оценить влияние параметров оптимизации; задачи включают выявление основных метрик, сопоставление отраслевых бенчмарков и разработку практических рекомендаций. Применены методы сравнительного анализа, статистической обработки открытых данных, синтеза кейсов и критической интерпретации литературы. Использованы отчёты Smart Insights, OuterBox, Oberlo, материалы о модернизации Walmart Canada, эксперимент HubSpot и публикации российских авторов. Полученные выводы подтверждают возврат инвестиций в mobile-first стратегию; рекомендации адресованы менеджерам онлайн-ритейла, аналитикам цифрового маркетинга и разработчикам высоконагруженных коммерческих платформ. Данная статья будет полезна владельцам интернет-магазинов, желающим повысить коэффициент конверсию за счёт мобильной оптимизации, а также специалистам по рекламе и маркетологам. The article is devoted to the impact of mobile optimization on the conversion rate of online stores in 2023-2025. Digital commerce receives up to 75% of visits from smartphones, while the completed purchases rate remains lower than the desktop one. In this paper, global and domestic research is systematized, the relationship between download speed, interface architecture, simplified payment process and sales volume is revealed; a comparative analysis of the mobile web and native applications is considered. The purpose of the study is to quantify the impact of optimization parameters.; Tasks include identifying key metrics, comparing industry benchmarks, and developing practical recommendations. Methods of comparative analysis, statistical processing of open data, synthesis of cases and critical interpretation of literature are applied. The reports of Smart Insights, OuterBox, Oberlo, materials on the modernization of Walmart Canada, the HubSpot experiment and publications by Russian authors were used. The findings confirm the return on investment in the mobile-first strategy.; The recommendations are addressed to online retail managers, digital marketing analysts, and developers of high-load commercial platforms. This article will be useful for online store owners who want to increase their conversion rate through mobile optimization, as well as advertising and marketing specialists.

Fetched live from OpenAlex and de-inverted. Abstracts are not stored in this database: the inverted indexes are 8.6 GB of the frame’s 9.3 GB of text, and the host has 13 GB free.

Full frame distilled prediction

Teacher imitation

Not calibrated prevalence, not ground truth. Human validation pending. Learned from the 10,348 direct Codex labels and 10,348 direct Gemma labels. Candidate is the union of thresholded teacher heads; consensus is their intersection. These outputs are machine_predicted_unvalidated and are not human labels or direct frontier model labels.

metaresearch head score (Codex)0.002
metaresearch head score (Gemma)0.001
Version: codex-gemma-dda1882f352aValidation status: machine_predicted_unvalidated
Candidate categoriesMeta-epidemiology (narrow), Science and technology studies, Scholarly communication, Insufficient payload (model declined to judge)
Consensus categoriesMeta-epidemiology (narrow), Insufficient payload (model declined to judge)
DomainCandidate signal: none · Consensus signal: none
Study designCandidate signal: Not applicable · Consensus signal: none
GenreCandidate signal: Empirical · Consensus signal: Empirical
Teacher disagreement score0.659
Threshold uncertainty score0.999

Codex and Gemma teacher scores by category

CategoryCodexGemma
Metaresearch0.0020.001
Meta-epidemiology (narrow)0.0020.002
Meta-epidemiology (broad)0.0020.001
Bibliometrics0.0020.005
Science and technology studies0.0020.001
Scholarly communication0.0020.002
Open science0.0030.004
Research integrity0.0010.002
Insufficient payload (model declined to judge)0.0070.015

Machine scores (provisional)

The two teacher heads of the student model, read on this work. A score orders the frame for review; it never asserts a category, and the validation status ships verbatim with every row.

Baseline scores from an immature model (maturity gate not passed, 7 training rounds). Scores rank; they never assert a category.

Opus teacher head0.018
GPT teacher head0.260
Teacher spread0.242 · how far apart the two teachers sit on this one work
Validation statusscore_only:v0-immature-baseline · verbatim from the scoring run: score_only means the number may rank works, and no category label ships from it