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Record W4415471194 · doi:10.61439/qwer5678

The Medium is the Message and the Massage: No Kidding

2025· article· W4415471194 on OpenAlexaboutno aff
Harvey Kushner

Bibliographic record

VenueNewsletter on the Results of Scholarly Work in Sociology Criminology Philosophy and Political Science · 2025
Typearticle
Language
FieldSocial Sciences
TopicDigital Games and Media
Canadian institutionsnot available
Fundersnot available
KeywordsWork (physics)News media

Abstract

fetched live from OpenAlex

Herbert Marshall McLuhan was a Canadian philosopher whose work is among the cornerstones of media theory. His The Gutenberg Galaxy and Th e Medium is the Massage foretold the consequences of technologies of the new millennium. He tells us that the way we view the world around us depends on the medium being employed. In other words, the form or method of communication shapes how we perceive and understand our surroundings. Th ese viewings create explanations that often appear fool proof or even scientifically accurate. Unfortunately or fortunately as the case might be, they change with the advent of new mediums brought about by technological advance and innovation. We need to heed McLuhan’s astute advice that all media work us over completely. In other words, understand that as different media develop so too will our views of all the things that surround us. What we can take for granted is that change is inevitable and brought about more rapidly by the exponential growth of technology.

Fetched live from OpenAlex and de-inverted. Abstracts are not stored in this database: the inverted indexes are 8.6 GB of the frame’s 9.3 GB of text, and the host has 13 GB free.

How this classification was reachedexpand

Full frame machine prediction

Teacher imitation

Not calibrated prevalence, not ground truth. Human validation pending. The Gemma side is a direct model label for every work in the frame, read from the title-only record. The Codex side is a classifier learned from the 10,348 direct Codex labels and calibrated to design-weighted sample rates; fields without enough sample support carry no Codex call. Candidate is the union of the two sides; consensus is their intersection. These outputs are machine_predicted_unvalidated and are not human labels.

metaresearch head score (Codex)0.004
metaresearch head score (Gemma)0.013
Version: metacan-v3-hybrid-931329e0061cValidation status: machine_predicted_unvalidated
Candidate categoriesnone
Consensus categoriesnone
DomainCandidate signal: none · Consensus signal: none
Study designCandidate signal: Not applicable · Consensus signal: none
GenreCandidate signal: Commentary · Consensus signal: Commentary
Teacher disagreement score0.013
Threshold uncertainty score0.037

Distilled classifier scores by category (both heads)

CategoryCodexGemma
Metaresearch0.0040.013
Meta-epidemiology (narrow)0.0000.000
Meta-epidemiology (broad)0.0010.000
Bibliometrics0.0010.001
Science and technology studies0.0090.022
Scholarly communication0.0130.022
Open science0.0010.005
Research integrity0.0040.007
Insufficient payload (model declined to judge)0.0110.004

Machine scores (provisional)

The two teacher heads of the student model, read on this work. A score orders the frame for review; it never asserts a category, and the validation status ships verbatim with every row.

Baseline scores from an immature model (maturity gate not passed, 7 training rounds). Scores rank; they never assert a category.

Opus teacher head0.047
GPT teacher head0.313
Teacher spread0.266 · how far apart the two teachers sit on this one work
Validation statusscore_only:v0-immature-baseline · verbatim from the scoring run: score_only means the number may rank works, and no category label ships from it

Classification

machine, unvalidated

Machine predicted; a candidate call from one source (direct Gemma or distilled Codex), not a consensus.

The models applied no category: nothing in the taxonomy fit this work.
Study designNot applicable
Domainnot available
GenreCommentary

How this classification was reached, model by model and score by score, is at the end of the page under "How this classification was reached".

Quick stats

Citations0
Published2025
Admission routes1
Has abstractyes

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Same venueNewsletter on the Results of Scholarly Work in Sociology Criminology Philosophy and Political ScienceSame topicDigital Games and MediaFrench-language works237,207