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Record W4416400343 · doi:10.5539/ies.v18n6p19

The Development of Digital Content on the Metaverse Combined with Interactive Communication Activities with Professional on TikTok Marketing for Students

2025· article· W4416400343 on OpenAlex

Why this work is in the frame

A frame that forgets how it found something cannot be audited. These are the routes that admitted this work.

venuePublished in a venue whose home country is Canada.
no affNo Canadian affiliation: this work is invisible to an affiliation-only frame.
No Canadian affiliation. An affiliation-only frame, the usual design, would never have seen this work. It is one of the works that make the case for inverting the frame.

Bibliographic record

VenueInternational Education Studies · 2025
Typearticle
Language
FieldBusiness, Management and Accounting
TopicEmployee Performance and Leadership
Canadian institutionsnot available
Fundersnot available
KeywordsSample (material)PerceptionDigital contentQuality (philosophy)Simple random samplePresentation (obstetrics)MetaverseContent analysis

Abstract

fetched live from OpenAlex

This research aimed to 1) examine the needs for developing digital content on the metaverse 2) develop and evaluate the quality of digital content on the metaverse combined with interactive communication activities 3) compare the perception of the sample group before and after viewing the digital content, and 4) assess the satisfaction of the sample group with the digital content and activities. The tools used in the study include a needs survey, content and presentation quality evaluation forms, perception assessment, satisfaction assessment, and the digital content with interactive activities, which the researcher developed, consisted of 26 posters and 8 video clips. The sample group included 48 third-year students from the Department of Educational Communications and Technology, who registered for ETM 358 Marketing Communication in the second semester of 2023. Simple random sampling was used, selecting students who had previously viewed the content and were willing to respond to the survey. Statistical analysis involved mean, standard deviation, and t-test. The results showed that the sample group's demand for developing digital content with communication activities was at the highest level. Based on this, the digital content on the metaverse, combined with interactive communication activities with professional, was developed and evaluated by experts. The content quality was rated at a very good level, while the presentation quality was rated at a good level. Perception assessment after viewing the content and activities showed a significant improvement (p < .05), and satisfaction was rated at the highest level.

Fetched live from OpenAlex and de-inverted. Abstracts are not stored in this database: the inverted indexes are 8.6 GB of the frame’s 9.3 GB of text, and the host has 13 GB free.

Full frame distilled prediction

Teacher imitation

Not calibrated prevalence, not ground truth. Human validation pending. Learned from the 10,348 direct Codex labels and 10,348 direct Gemma labels. Candidate is the union of thresholded teacher heads; consensus is their intersection. These outputs are machine_predicted_unvalidated and are not human labels or direct frontier model labels.

metaresearch head score (Codex)0.001
metaresearch head score (Gemma)0.001
Version: codex-gemma-dda1882f352aValidation status: machine_predicted_unvalidated
Candidate categoriesnone
Consensus categoriesnone
DomainCandidate signal: none · Consensus signal: none
Study designCandidate signal: Qualitative · Consensus signal: none
GenreCandidate signal: Empirical · Consensus signal: Empirical
Teacher disagreement score0.639
Threshold uncertainty score0.977

Codex and Gemma teacher scores by category

CategoryCodexGemma
Metaresearch0.0010.001
Meta-epidemiology (narrow)0.0000.000
Meta-epidemiology (broad)0.0000.000
Bibliometrics0.0000.000
Science and technology studies0.0010.000
Scholarly communication0.0010.001
Open science0.0010.000
Research integrity0.0000.000
Insufficient payload (model declined to judge)0.0000.000

Machine scores (provisional)

The two teacher heads of the student model, read on this work. A score orders the frame for review; it never asserts a category, and the validation status ships verbatim with every row.

Baseline scores from an immature model (maturity gate not passed, 7 training rounds). Scores rank; they never assert a category.

Opus teacher head0.103
GPT teacher head0.381
Teacher spread0.278 · how far apart the two teachers sit on this one work
Validation statusscore_only:v0-immature-baseline · verbatim from the scoring run: score_only means the number may rank works, and no category label ships from it