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Analyzing Data from Social Media to Make Predictions Regarding the Behaviour Patterns of Customers

2025· article· W4416677163 on OpenAlexaff
K. Maddileti, Rasineni Hareesh, Manoj Kumar, P. Rekha, M. Naga Triveni, M. Nataraj

Bibliographic record

Venuenot available
Typearticle
Language
FieldBusiness, Management and Accounting
TopicCustomer churn and segmentation
Canadian institutionsLockheed Martin (Canada)
Fundersnot available
KeywordsHyperparameterSocial mediaBayesian probabilityBayesian optimizationArtificial neural networkField (mathematics)Bayesian networkTree (set theory)Predictive modelling

Abstract

fetched live from OpenAlex

Due to the rapid development of social media consumption, effective predictive models must be developed for estimating and predicting behaviour patterns of customers. To improve the accuracy of prediction in media consumer behaviour patterns, Bayesian optimized Long-Short Term Memory (LSTM) based mathematical Modelling is adopted. By enhancing LSTM model for hyperparameter modifications, the suggested model utilizes Bayesian optimization techniques to boost the accuracy of capturing temporal patterns within custom data of the media. For sequential data, Recurrent neural networks are renowned for their capability to model long and short-term relationships. With the help of Bayesian optimization mathematical model, hyperparameters are dynamically modified to match the distinct features of media usage data, enabling fine-tuning of the LSTM model. Integrating LSTM networks into Bayesian optimization allows a more precise and effective description of the intricate patterns observed in social media consumption behaviour. In comparison with Random Forests, RNN based Click Stream Model & Gradient Tree Boosting Method, the mathematical framework of proposed Bayesian optimized LSTM model reaches an accuracy of 99% and an improvement of 9.62%. This research supports the developing field of predictive analytics by offering an effective tool for understanding and predicting the constantly changing behaviour of media customers where both social media & technology are always changing with time.

Fetched live from OpenAlex and de-inverted. Abstracts are not stored in this database: the inverted indexes are 8.6 GB of the frame’s 9.3 GB of text, and the host has 13 GB free.

How this classification was reachedexpand

Full frame distilled prediction

Teacher imitation

Not calibrated prevalence, not ground truth. Human validation pending. Learned from the 10,348 direct Codex labels and 10,348 direct Gemma labels. Candidate is the union of thresholded teacher heads; consensus is their intersection. These outputs are machine_predicted_unvalidated and are not human labels or direct frontier model labels.

metaresearch head score (Codex)0.001
metaresearch head score (Gemma)0.000
Version: codex-gemma-dda1882f352aValidation status: machine_predicted_unvalidated
Candidate categoriesMeta-epidemiology (narrow), Insufficient payload (model declined to judge)
Consensus categoriesnone
DomainCandidate signal: none · Consensus signal: none
Study designCandidate signal: Observational · Consensus signal: Observational
GenreCandidate signal: Empirical · Consensus signal: Empirical
Teacher disagreement score0.095
Threshold uncertainty score1.000

Codex and Gemma teacher scores by category

CategoryCodexGemma
Metaresearch0.0010.000
Meta-epidemiology (narrow)0.0000.000
Meta-epidemiology (broad)0.0000.000
Bibliometrics0.0010.002
Science and technology studies0.0010.000
Scholarly communication0.0010.001
Open science0.0010.002
Research integrity0.0000.000
Insufficient payload (model declined to judge)0.0020.000

Machine scores (provisional)

The two teacher heads of the student model, read on this work. A score orders the frame for review; it never asserts a category, and the validation status ships verbatim with every row.

Baseline scores from an immature model (maturity gate not passed, 7 training rounds). Scores rank; they never assert a category.

Opus teacher head0.046
GPT teacher head0.293
Teacher spread0.247 · how far apart the two teachers sit on this one work
Validation statusscore_only:v0-immature-baseline · verbatim from the scoring run: score_only means the number may rank works, and no category label ships from it

Classification

machine, unvalidated

Machine predicted; a candidate call from one teacher head, not a consensus.

Study designObservational
Domainnot available
GenreEmpirical

How this classification was reached, model by model and score by score, is at the end of the page under "How this classification was reached".

Quick stats

Citations0
Published2025
Admission routes1
Has abstractyes

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