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Record W4416685530 · doi:10.5430/jms.v16n2p28

Using a TOPSIS Method to Evaluate and Select AI Chatbots for Improving Customer Service Communication

2025· article· W4416685530 on OpenAlexvenueno aff
Ta‐Chung Chu

Bibliographic record

VenueJournal of Management and Strategy · 2025
Typearticle
Language
FieldComputer Science
TopicAI in Service Interactions
Canadian institutionsnot available
FundersNational Science and Technology Council
KeywordsTOPSISMultiple-criteria decision analysisConversationService (business)PreferenceAnalyticsChatbotSoftware

Abstract

fetched live from OpenAlex

Chatbot has become an innovation for business to connect with customers. People can communicate with technology devices in the same way they would with real people through Chatbots. Traditional Chatbots typically depend on already programmed principles and replies, while AI (artificial intelligence) Chatbots comprehend and dynamically respond to user inquiries utilizing natural language processing (NLP) and machine learning (ML). Chatbots powered by AI have an increased requirement to communicate with customers in a fast and effective way. People can communicate with technology devices like they were speaking to a real person, which are software programs that simulate human conversation which can be texts or speeches. Many criteria quantitative criteria, including frequently asked questions (FAQs), security, brands, improving efficiency, and enhancing engagement, etc., and quantitative criteria, including cost, bot analytics built-in templates and customer relationship management (CRM), etc., need to be considered when evaluating AI Chatbots for companies to enhance customer service. Moreover, criteria may have different importance. Therefore, evaluating AI Chatbots is a MCDM (multiple criteria decision making) problem. Many companies do not know how to select the most suitable one to serve their customers. To address this issue, the TOPSIS (Technique for Order Preference by Similarity to Ideal Solution), one of MCDM approaches, is used to evaluate AI Chatbots; and criteria weights will be produced by applying BWM (Best Worse Method). A numerical example will be used to present feasibility of the used method, and a comparison will be conducted to display its effectiveness.

Fetched live from OpenAlex and de-inverted. Abstracts are not stored in this database: the inverted indexes are 8.6 GB of the frame’s 9.3 GB of text, and the host has 13 GB free.

How this classification was reachedexpand

Full frame distilled prediction

Teacher imitation

Not calibrated prevalence, not ground truth. Human validation pending. Learned from the 10,348 direct Codex labels and 10,348 direct Gemma labels. Candidate is the union of thresholded teacher heads; consensus is their intersection. These outputs are machine_predicted_unvalidated and are not human labels or direct frontier model labels.

metaresearch head score (Codex)0.002
metaresearch head score (Gemma)0.000
Version: codex-gemma-dda1882f352aValidation status: machine_predicted_unvalidated
Candidate categoriesnone
Consensus categoriesnone
DomainCandidate signal: none · Consensus signal: none
Study designCandidate signal: Simulation or modeling · Consensus signal: none
GenreCandidate signal: Methods · Consensus signal: none
Teacher disagreement score0.957
Threshold uncertainty score0.920

Codex and Gemma teacher scores by category

CategoryCodexGemma
Metaresearch0.0020.000
Meta-epidemiology (narrow)0.0000.000
Meta-epidemiology (broad)0.0000.000
Bibliometrics0.0010.001
Science and technology studies0.0000.000
Scholarly communication0.0010.001
Open science0.0010.001
Research integrity0.0000.000
Insufficient payload (model declined to judge)0.0000.000

Machine scores (provisional)

The two teacher heads of the student model, read on this work. A score orders the frame for review; it never asserts a category, and the validation status ships verbatim with every row.

Baseline scores from an immature model (maturity gate not passed, 7 training rounds). Scores rank; they never assert a category.

Opus teacher head0.063
GPT teacher head0.402
Teacher spread0.339 · how far apart the two teachers sit on this one work
Validation statusscore_only:v0-immature-baseline · verbatim from the scoring run: score_only means the number may rank works, and no category label ships from it

Classification

machine, unvalidated

Machine predicted; a candidate call from one teacher head, not a consensus.

The models applied no category: nothing in the taxonomy fit this work.
Study designSimulation or modeling
Domainnot available
GenreMethods

How this classification was reached, model by model and score by score, is at the end of the page under "How this classification was reached".

Quick stats

Citations0
Published2025
Admission routes1
Has abstractyes

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