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Fairness-Driven Growth Algorithms for Multi-Sided Digital Platforms

2025· article· W4417250015 on OpenAlexaff
Raghu Para

Bibliographic record

Venuenot available
Typearticle
Language
FieldBusiness, Management and Accounting
TopicSharing Economy and Platforms
Canadian institutionsArtificial Intelligence in Medicine (Canada)
Fundersnot available
KeywordsMonetizationCounterfactual thinkingTransparency (behavior)StakeholderProfiling (computer programming)Key (lock)Digital economyUser engagement

Abstract

fetched live from OpenAlex

Multi-sided digital platforms, such as e-commerce, ride-sharing, and social media, face increasing regulatory and societal pressure to ensure growth strategies uphold fairness and trust. This paper proposes a novel fairness-driven growth optimization framework that integrates algorithmic fairness constraints into AI-driven models for user acquisition, retention, and engagement. Leveraging machine learning techniques, including fairness-aware contextual bandits and NSGA-II multi-objective optimization, the framework balances key performance indicators (KPIs) with equitable opportunity distribution across diverse user segments, particularly underrepresented groups. An explainable decision pipeline, using SHAP values and counterfactual fairness, ensures transparency and compliance with regulations like the EU Digital Markets Act. Extensive experiments on synthetic and real-world e-commerce datasets demonstrate a 12% reduction in systemic bias with only a 3% KPI drop. This scalable, regulation-ready solution enhances stakeholder trust and monetization potential, offering a robust framework for sustainable platform expansion in dynamic, multi-sided ecosystems.

Fetched live from OpenAlex and de-inverted. Abstracts are not stored in this database: the inverted indexes are 8.6 GB of the frame’s 9.3 GB of text, and the host has 13 GB free.

How this classification was reachedexpand

Full frame distilled prediction

Teacher imitation

Not calibrated prevalence, not ground truth. Human validation pending. Learned from the 10,348 direct Codex labels and 10,348 direct Gemma labels. Candidate is the union of thresholded teacher heads; consensus is their intersection. These outputs are machine_predicted_unvalidated and are not human labels or direct frontier model labels.

metaresearch head score (Codex)0.000
metaresearch head score (Gemma)0.001
Version: codex-gemma-dda1882f352aValidation status: machine_predicted_unvalidated
Candidate categoriesMeta-epidemiology (narrow), Scholarly communication, Insufficient payload (model declined to judge)
Consensus categoriesInsufficient payload (model declined to judge)
DomainCandidate signal: none · Consensus signal: none
Study designCandidate signal: Theoretical or conceptual · Consensus signal: none
GenreCandidate signal: Empirical · Consensus signal: none
Teacher disagreement score0.823
Threshold uncertainty score1.000

Codex and Gemma teacher scores by category

CategoryCodexGemma
Metaresearch0.0000.001
Meta-epidemiology (narrow)0.0010.001
Meta-epidemiology (broad)0.0010.001
Bibliometrics0.0010.001
Science and technology studies0.0010.000
Scholarly communication0.0030.008
Open science0.0010.001
Research integrity0.0000.000
Insufficient payload (model declined to judge)0.0010.001

Machine scores (provisional)

The two teacher heads of the student model, read on this work. A score orders the frame for review; it never asserts a category, and the validation status ships verbatim with every row.

Baseline scores from an immature model (maturity gate not passed, 7 training rounds). Scores rank; they never assert a category.

Opus teacher head0.054
GPT teacher head0.275
Teacher spread0.221 · how far apart the two teachers sit on this one work
Validation statusscore_only:v0-immature-baseline · verbatim from the scoring run: score_only means the number may rank works, and no category label ships from it

Classification

machine, unvalidated

Machine predicted; both teacher heads agree on what is shown here.

Study designTheoretical or conceptual
Domainnot available
GenreEmpirical

How this classification was reached, model by model and score by score, is at the end of the page under "How this classification was reached".

Quick stats

Citations0
Published2025
Admission routes1
Has abstractyes

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