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Record W4417314394 · doi:10.56028/aemr.15.1.416.2025

Research on the Development prospects of China's Internet celebrity market and Internet celebrity economy: Digital field survey based on social media

2025· article· W4417314394 on OpenAlexaff
Qi Hou

Bibliographic record

VenueAdvances in Economics and Management Research · 2025
Typearticle
Language
FieldSocial Sciences
TopicGender, Feminism, and Media
Canadian institutionsRoyal Roads University
Fundersnot available
KeywordsThe InternetInfluencer marketingSocial mediaDigital marketingIdentity (music)Consumption (sociology)Sociology of the InternetField (mathematics)

Abstract

fetched live from OpenAlex

At present, as an influential group in the Internet space, it is of particular Research significance to discuss the value of the Internet celebrity economy. This study examines how Internet celebrities can attract fans to generate traffic and monetize it through short videos and live broadcasts on social media, utilizing field surveys and questionnaire surveys. It reveals that promoting the marketing of influencers also brings many shortcomings. For example, some Internet celebrities use their fame to conceal public situations and highlight their own fame. The key to maintaining the competitiveness of Internet celebrities is to support and produce. This study outlines the essence of the Internet celebrity economy and influencer marketing. It points out that its core lies in the branding of Internet celebrity status, which can win fans' love with the help of multi-faceted support. At the same time, this article believes that influencer marketing is a crucial means of communication for Internet celebrities. The trust and interaction between Internet celebrities and fans strengthen brand identity and consumption transformation, showing the deep integration of media communication and consumer culture. Based on the theory of quasi-social interaction.

Fetched live from OpenAlex and de-inverted. Abstracts are not stored in this database: the inverted indexes are 8.6 GB of the frame’s 9.3 GB of text, and the host has 13 GB free.

How this classification was reachedexpand

Full frame distilled prediction

Teacher imitation

Not calibrated prevalence, not ground truth. Human validation pending. Learned from the 10,348 direct Codex labels and 10,348 direct Gemma labels. Candidate is the union of thresholded teacher heads; consensus is their intersection. These outputs are machine_predicted_unvalidated and are not human labels or direct frontier model labels.

metaresearch head score (Codex)0.015
metaresearch head score (Gemma)0.001
Version: codex-gemma-dda1882f352aValidation status: machine_predicted_unvalidated
Candidate categoriesMeta-epidemiology (narrow)
Consensus categoriesnone
DomainCandidate signal: none · Consensus signal: none
Study designCandidate signal: Observational · Consensus signal: none
GenreCandidate signal: Empirical · Consensus signal: Empirical
Teacher disagreement score0.541
Threshold uncertainty score1.000

Codex and Gemma teacher scores by category

CategoryCodexGemma
Metaresearch0.0150.001
Meta-epidemiology (narrow)0.0000.000
Meta-epidemiology (broad)0.0010.000
Bibliometrics0.0010.001
Science and technology studies0.0010.001
Scholarly communication0.0010.000
Open science0.0010.001
Research integrity0.0000.001
Insufficient payload (model declined to judge)0.0000.000

Machine scores (provisional)

The two teacher heads of the student model, read on this work. A score orders the frame for review; it never asserts a category, and the validation status ships verbatim with every row.

Baseline scores from an immature model (maturity gate not passed, 7 training rounds). Scores rank; they never assert a category.

Opus teacher head0.067
GPT teacher head0.373
Teacher spread0.306 · how far apart the two teachers sit on this one work
Validation statusscore_only:v0-immature-baseline · verbatim from the scoring run: score_only means the number may rank works, and no category label ships from it

Classification

machine, unvalidated

Machine predicted; a candidate call from one teacher head, not a consensus.

Study designObservational
Domainnot available
GenreEmpirical

How this classification was reached, model by model and score by score, is at the end of the page under "How this classification was reached".

Quick stats

Citations0
Published2025
Admission routes1
Has abstractyes

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