Marshall McLuhan Initiative in Winnipeg and the Global Legacy of a Media Visionary
Bibliographic record
Abstract
Aim: The research and cognitive objective of this paper is to characterise the methods and forms through which the theories and work of Marshall McLuhan are popularised by The Marshall McLuhan Initiative, an organisation based in Winnipeg, Canada. Methods: To achieve this aim, the following methods were employed: content analysis; a literature review as understood, among others, by Hannah Snyder; and the qualitative interview method (individual in-depth interviews). The research material consisted of literature concerning The Marshall McLuhan Initiative and a report on the conducted in-depth interviews. Results and Cognitive Value: The principal forms of popularising the theories and work of Marshall McLuhan, as practised by The Marshall McLuhan Initiative, include seminars and conferences, systematic participation in the Media Ecology Association Convention, and The Medium and the Light Award – a special distinction granted to researchers, writers, and thinkers who particularly advance the religious ideas of Marshall McLuhan, the Canadian media visionary who revolutionised the way we perceive the impact of technology on society, culture, and religion.
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How this classification was reachedexpand
Full frame distilled prediction
Teacher imitationNot calibrated prevalence, not ground truth. Human validation pending. Learned from the 10,348 direct Codex labels and 10,348 direct Gemma labels. Candidate is the union of thresholded teacher heads; consensus is their intersection. These outputs are machine_predicted_unvalidated and are not human labels or direct frontier model labels.
Codex and Gemma teacher scores by category
| Category | Codex | Gemma |
|---|---|---|
| Metaresearch | 0.004 | 0.005 |
| Meta-epidemiology (narrow) | 0.000 | 0.000 |
| Meta-epidemiology (broad) | 0.001 | 0.000 |
| Bibliometrics | 0.000 | 0.002 |
| Science and technology studies | 0.001 | 0.003 |
| Scholarly communication | 0.000 | 0.001 |
| Open science | 0.001 | 0.001 |
| Research integrity | 0.000 | 0.000 |
| Insufficient payload (model declined to judge) | 0.000 | 0.000 |
Machine scores (provisional)
The two teacher heads of the student model, read on this work. A score orders the frame for review; it never asserts a category, and the validation status ships verbatim with every row.
Baseline scores from an immature model (maturity gate not passed, 7 training rounds). Scores rank; they never assert a category.
score_only:v0-immature-baseline · verbatim from the scoring run: score_only means the number may rank works, and no category label ships from itClassification
machine, unvalidatedMachine predicted; a candidate call from one teacher head, not a consensus.
How this classification was reached, model by model and score by score, is at the end of the page under "How this classification was reached".