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Record W47277322 · doi:10.1177/073953290002100108

How Demographic Variables Affect Newspaper Delivery

2000· article· en· W47277322 on OpenAlexaboutno aff
Marc Seamon

Bibliographic record

VenueNewspaper Research Journal · 2000
Typearticle
Languageen
FieldEngineering
TopicICT Impact and Policies
Canadian institutionsnot available
Fundersnot available
KeywordsNewspaperReliability (semiconductor)Affect (linguistics)Service delivery frameworkRhetoricService (business)BusinessAdvertisingSociologyMarketing

Abstract

fetched live from OpenAlex

Reliability of newspaper delivery is a serious concern for circulation managers because, unfortunately, failed newspaper delivery or other unsatisfactory performance from carriers is not uncommon. The literature has focused on news consumers' dependency on and uses for the media, and to some extent, their reactions to failed delivery, but an empirical assessment of reliability and satisfaction coupled with a comparison of some factors that may affect those measures is needed. Commentary and rhetoric from newspaper industry officials and jour nalism scholars raise more questions than they answer. Some say that youth carriers are unreliable, but others defend the little merchant system as more efficient, if not more reliable, than an all-adult carrier force. Some insist that costs can be cut and reliability boosted by having a smaller group of adult carriers deliver longer routes, but are the differences the result of carrier age or route length? Others say that reliability problems lie with a high rate of carrier turnover. They suggest that the longer a carrier holds a route, the better the service will be because reliability will improve with experience. Are young carriers less reliable than adults? What about carrier experience, he number of customers on a route, route length, or route density? This paper begins to examine how these factors relate to carrier reliability. Literature review In the 1940s, Bernard Berelson took one of the first looks at failed newspaper delivery. New York City's newspaper carriers had been on strike for 17 days, and the city was virtually without paper service when Berelson conducted his study to determine what people miss most about their paper when they can't get it.1 His results showed such strong reaction among a sample of 60 customers that a new genre of media research was born: dependency theory. As the name suggests, dependency theory indicates a reliance and a need for the media, as compared with a want or desire associated with uses and gratifications theory.2 About 13 years after Berelson's study, the New York City Newspaper and Mail Deliverers' Union struck again, leaving the city without papers for 19 days. Penn Kimball, a professor of journalism at Columbia University, used the situation to conduct a study following in Berelson's footsteps. He surveyed 164 New Yorkers who regularly read a paper, again asking the question: How much do people miss the newspaper in times of failed delivery? Kimball found the same strong dependency on newspaper. In 1998, Clyde Bentley, a doctoral student at the University of Oregon, had a local newspaper provide him with a daily list of customers who had been missed on the delivery route. He then called these people and asked 10 qualitative survey questions. Bentley's results suggest that people miss their paper very much when they don't get it. His and other contemporary studies have found the newspaper to be such a powerful component of media dependency theory that terms such as habit and ritual have been used to describe people's reliance.3 However, Berelson, Kimball and Bentley stopped short of exploring a solution. Because news consumers depend on reliable newspaper delivery, there is good reason to explore ways to provide that service. Most circulation concerns being discussed today seem to stem from a contentious debate concerning youth versus adult carriers. Several newspapers, including the Portland Press Herald, Maine Sunday Telegram, San Francisco Chronicle, San Francisco Examiner, Belleville Democrat, Toronto Globe and Toronto Mail have eliminated youth carriers or are considering the change.4 Many cite safety concerns for the youth, but most also offer business reasons for the decision. Some contend that young carriers are not as reliable as adults.5 In 1984, the Toronto Globe and Mail had 3,400 youth carriers who were generating about 4,200 to 4,500 complaints each week. After switching to a streamlined delivery force of adult carriers with longer routes, the papers' 550 to 580 adult carriers produced 932 complaints weekly. …

Fetched live from OpenAlex and de-inverted. Abstracts are not stored in this database: the inverted indexes are 8.6 GB of the frame’s 9.3 GB of text, and the host has 13 GB free.

How this classification was reachedexpand

Full frame machine prediction

Teacher imitation

Not calibrated prevalence, not ground truth. Human validation pending. The Gemma side is a direct model label for every work in the frame, read from the title-only record. The Codex side is a classifier learned from the 10,348 direct Codex labels and calibrated to design-weighted sample rates; fields without enough sample support carry no Codex call. Candidate is the union of the two sides; consensus is their intersection. These outputs are machine_predicted_unvalidated and are not human labels.

metaresearch head score (Codex)0.002
metaresearch head score (Gemma)0.021
Version: metacan-v3-hybrid-931329e0061cValidation status: machine_predicted_unvalidated
Candidate categoriesnone
Consensus categoriesnone
DomainCandidate signal: none · Consensus signal: none
Study designCandidate signal: Observational · Consensus signal: Observational
GenreCandidate signal: Empirical · Consensus signal: Empirical
Teacher disagreement score0.009
Threshold uncertainty score0.029

Distilled classifier scores by category (both heads)

CategoryCodexGemma
Metaresearch0.0020.021
Meta-epidemiology (narrow)0.0000.000
Meta-epidemiology (broad)0.0000.000
Bibliometrics0.0010.002
Science and technology studies0.0000.000
Scholarly communication0.0010.001
Open science0.0000.000
Research integrity0.0000.001
Insufficient payload (model declined to judge)0.0090.002

Machine scores (provisional)

The two teacher heads of the student model, read on this work. A score orders the frame for review; it never asserts a category, and the validation status ships verbatim with every row.

Baseline scores from an immature model (maturity gate not passed, 7 training rounds). Scores rank; they never assert a category.

Opus teacher head0.035
GPT teacher head0.301
Teacher spread0.266 · how far apart the two teachers sit on this one work
Validation statusscore_only:v0-immature-baseline · verbatim from the scoring run: score_only means the number may rank works, and no category label ships from it

Classification

machine, unvalidated

Machine predicted; a candidate call from one source (direct Gemma or distilled Codex), not a consensus.

The models applied no category: nothing in the taxonomy fit this work.
Study designObservational
Domainnot available
GenreEmpirical

How this classification was reached, model by model and score by score, is at the end of the page under "How this classification was reached".

Quick stats

Citations0
Published2000
Admission routes1
Has abstractyes

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