Pastoral Power in the Age of Partnership: Health Canada and the Jr. Jays Club
Bibliographic record
Abstract
On the front cover, Ronald McDonald and various other colonizers of children’s fantasy life picnic in front of a rustic McDonald’s cottage, beside which stands a hamburger-shaped tank, ready to defend the sacred arches. A blanket is laden with junk food and a space creature arrives with more of the same. The sun is reaching out, trying to grab the space creature’s food. The whole of creation is subject to a yearning for fries and a Big Mac. While the front cover is predictable, the back cover is not: there alongside the golden arches one finds the logo of Health Canada. The booklet is the product of the “Junior Jays Digest and Kids Club, ” formed by Health Canada to “promote the concepts of a positive, healthy lifestyle ” to seven-to-twelve year olds (Community Programs Group, 1994). The promotion of “healthy lifestyles” through the marketing of junk food is rather startling, but it teaches us something about the operation of the state’s “pastoral power ” in this age of “reinvented” government. This paper seeks both to explore some of the risks of public-private partner-ships, and to present a fruitful way of using Michel Foucault’s (1988) concept of pastoral power. The first section will offer a brief overview of that concept, and of social marketing and partnership. After describing the Jr. Jays ’ message, I will argue that the program was made possible both by the multiple objectives pursued by government social marketing, and by a general orientation towards “stakeholders ” and partnership. I will conclude by reviewing some insights sug-gested by the case.
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How this classification was reachedexpand
Full frame machine prediction
Teacher imitationNot calibrated prevalence, not ground truth. Human validation pending. The Gemma side is a direct model label for every work in the frame, read from the title-only record. The Codex side is a classifier learned from the 10,348 direct Codex labels and calibrated to design-weighted sample rates; fields without enough sample support carry no Codex call. Candidate is the union of the two sides; consensus is their intersection. These outputs are machine_predicted_unvalidated and are not human labels.
Distilled classifier scores by category (both heads)
| Category | Codex | Gemma |
|---|---|---|
| Metaresearch | 0.009 | 0.019 |
| Meta-epidemiology (narrow) | 0.000 | 0.000 |
| Meta-epidemiology (broad) | 0.001 | 0.000 |
| Bibliometrics | 0.002 | 0.004 |
| Science and technology studies | 0.017 | 0.013 |
| Scholarly communication | 0.011 | 0.004 |
| Open science | 0.002 | 0.006 |
| Research integrity | 0.006 | 0.009 |
| Insufficient payload (model declined to judge) | 0.011 | 0.000 |
Machine scores (provisional)
The two teacher heads of the student model, read on this work. A score orders the frame for review; it never asserts a category, and the validation status ships verbatim with every row.
Baseline scores from an immature model (maturity gate not passed, 7 training rounds). Scores rank; they never assert a category.
score_only:v0-immature-baseline · verbatim from the scoring run: score_only means the number may rank works, and no category label ships from itClassification
machine, unvalidatedMachine predicted; a candidate call from one source (direct Gemma or distilled Codex), not a consensus.
How this classification was reached, model by model and score by score, is at the end of the page under "How this classification was reached".