“Doing it all…and making it look easy!”: Yummy mummies, mompreneurs and the North American neoliberal crises of the home
Bibliographic record
Abstract
Neoliberal policies and austerity measures have unequivocally altered the landscape of women’s lives globally. The most detrimental effect has been on mothers as they are faced with increasing responsibility and decreasing resources. Despite mothers being the primary producers, consumers, and reproducers of the neoliberal world, their centrality has been largely silenced within economic discourse. Thus, Mothering in the Age of Neoliberalism calls for a new economic framework to counter the individualized neoliberal model, one in which the needs of mothers and children are prioritized. This volume provides a crucial starting point. By identifying the sources of neoliberal failure toward mothers, we can begin to collectively formulate an alternative paradigm in which mothers’ voices are no longer rendered invisible, but rather predominate in the global landscape.Neoliberal policies and austerity measures have unequivocally altered the landscape of women’s lives globally. The most detrimental effect has been on mothers as they are faced with increasing responsibility and decreasing resources. Despite mothers being the primary producers, consumers, and reproducers of the neoliberal world, their centrality has been largely silenced within economic discourse. Thus, Mothering in the Age of Neoliberalism calls for a new economic framework to counter the individualized neoliberal model, one in which the needs of mothers and children are prioritized. This volume provides a crucial starting point. By identifying the sources of neoliberal failure toward mothers, we can begin to collectively formulate an alternative paradigm in which mothers’ voices are no longer rendered invisible, but rather predominate in the global landscape. -- From publisher description.\n\nNeoliberalism in North America has not only restructured the public sphere, it has engendered a troubling “crisis of home” (Duyvendak). Longer work hours, the erosion of collective supports and heightened consumption expectations have intensified the burden of social reproduction shouldered primarily by women as mothers. This chapter examines the emergence of Anglo North American “Yummy Mummy” and “Mompreneur” discourses as a cultural response to this “crisis of the home.” Content analysis of a Canadian parenting magazine alongside a growing scholarship on this “new Momism”¹ reveal seductive stories of women who reconcile the “new reality” of neoliberal economies with their mothering... -- From publisher description.
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How this classification was reachedexpand
Full frame machine prediction
Teacher imitationNot calibrated prevalence, not ground truth. Human validation pending. The Gemma side is a direct model label for every work in the frame, read from the title-only record. The Codex side is a classifier learned from the 10,348 direct Codex labels and calibrated to design-weighted sample rates; fields without enough sample support carry no Codex call. Candidate is the union of the two sides; consensus is their intersection. These outputs are machine_predicted_unvalidated and are not human labels.
Distilled classifier scores by category (both heads)
| Category | Codex | Gemma |
|---|---|---|
| Metaresearch | 0.002 | 0.002 |
| Meta-epidemiology (narrow) | 0.001 | 0.000 |
| Meta-epidemiology (broad) | 0.000 | 0.000 |
| Bibliometrics | 0.001 | 0.001 |
| Science and technology studies | 0.018 | 0.014 |
| Scholarly communication | 0.005 | 0.006 |
| Open science | 0.001 | 0.004 |
| Research integrity | 0.003 | 0.006 |
| Insufficient payload (model declined to judge) | 0.005 | 0.001 |
Machine scores (provisional)
The two teacher heads of the student model, read on this work. A score orders the frame for review; it never asserts a category, and the validation status ships verbatim with every row.
Baseline scores from an immature model (maturity gate not passed, 7 training rounds). Scores rank; they never assert a category.
score_only:v0-immature-baseline · verbatim from the scoring run: score_only means the number may rank works, and no category label ships from itClassification
machine, unvalidatedMachine predicted; a candidate call from one source (direct Gemma or distilled Codex), not a consensus.
How this classification was reached, model by model and score by score, is at the end of the page under "How this classification was reached".