Entre el poder y el deber: la publicidad y su rol en la formación de estereotipos de género. Primeros apuntes
Bibliographic record
Abstract
Resumen: el presente artículo de investigación es un acercamiento hacia la construcción, tratamiento y difusión de roles de género (hombre y mujer) establecidos desde la publicidad en Lima.esta mirada autocrítica a la profesión publicitaria más que buscar culpables desea describir una realidad muchas veces ignorada o tamizada por diversos factores.asimismo, propone vías para un abordaje de esta problemática de cara a sus actores principales: publicitarios, clientes y en especial profesores y alumnos de las distintas universidades e institutos que al parecer no consideran esta situación como parte importante en la formación que brindan a las nuevas generaciones; favoreciendo la perennización de roles sexuales estereotipados.Para este artículo se ha recurrido a la consulta bibliográfica, análisis de spots publicitarios y entrevistas a profesionales que puedan aportar perspectivas distintas y complementarias a fin de comprender esta realidad, buscar consensos y caminos hacia un nuevo planteamiento en la publicidad y el género.
Fetched live from OpenAlex and de-inverted. Abstracts are not stored in this database: the inverted indexes are 8.6 GB of the frame’s 9.3 GB of text, and the host has 13 GB free.
How this classification was reachedexpand
Full frame machine prediction
Teacher imitationNot calibrated prevalence, not ground truth. Human validation pending. The Gemma side is a direct model label for every work in the frame, read from the title-only record. The Codex side is a classifier learned from the 10,348 direct Codex labels and calibrated to design-weighted sample rates; fields without enough sample support carry no Codex call. Candidate is the union of the two sides; consensus is their intersection. These outputs are machine_predicted_unvalidated and are not human labels.
Distilled classifier scores by category (both heads)
| Category | Codex | Gemma |
|---|---|---|
| Metaresearch | 0.006 | 0.008 |
| Meta-epidemiology (narrow) | 0.000 | 0.000 |
| Meta-epidemiology (broad) | 0.000 | 0.000 |
| Bibliometrics | 0.003 | 0.003 |
| Science and technology studies | 0.005 | 0.013 |
| Scholarly communication | 0.011 | 0.011 |
| Open science | 0.001 | 0.007 |
| Research integrity | 0.002 | 0.002 |
| Insufficient payload (model declined to judge) | 0.016 | 0.001 |
Machine scores (provisional)
The two teacher heads of the student model, read on this work. A score orders the frame for review; it never asserts a category, and the validation status ships verbatim with every row.
Baseline scores from an immature model (maturity gate not passed, 7 training rounds). Scores rank; they never assert a category.
score_only:v0-immature-baseline · verbatim from the scoring run: score_only means the number may rank works, and no category label ships from itClassification
machine, unvalidatedMachine predicted; a candidate call from one source (direct Gemma or distilled Codex), not a consensus.
How this classification was reached, model by model and score by score, is at the end of the page under "How this classification was reached".