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Record W6961978544 · doi:10.15273/hpj.vvii.11673

Exploring the volume and type of unhealthy advertising in close proximity to schools: An audit of bus shelter advertising on one mid-sized Canadian city

2023· article· en· W6961978544 on OpenAlex

Why this work is in the frame

A frame that forgets how it found something cannot be audited. These are the routes that admitted this work.

aboutThe title or abstract carries a Canadian signal from the geographic lexicon.
no affNo Canadian affiliation: this work is invisible to an affiliation-only frame.
No Canadian affiliation. An affiliation-only frame, the usual design, would never have seen this work. It is one of the works that make the case for inverting the frame.

Bibliographic record

VenueeSpace (Curtin University) · 2023
Typearticle
Languageen
FieldBusiness, Management and Accounting
TopicConsumer Behavior in Brand Consumption and Identification
Canadian institutionsnot available
Fundersnot available
KeywordsAuditVolume (thermodynamics)Government (linguistics)Product typeAdvertising campaign

Abstract

fetched live from OpenAlex

Background: Unhealthy advertising influences the attitudes and behaviour of children. Child exposure to products such as alcohol and fast food have been linked to adverse health problems, such as heavy drinking and obesity. Bus shelter advertisements are a potential exposure site for unhealthy advertising for children as they take municipal transit to and from school. This study explores the volume and type of unhealthy advertising at bus shelters within close proximity to schools in Halifax, Nova Scotia, Canada. Methods: In Halifax, Nova Scotia, 55 bus shelters with advertising were within a 500-metre distance of an elementary, junior, or high school. Three audits occurred in October 2020 (Fall), January 2021 (Winter), and April 2021 (Spring). Advertisements were coded as unhealthy if containing alcohol or gambling promotions. Food promotions were classified as maximum (healthy), moderate, or minimum (unhealthy) nutrition. Results: In total, 319 bus shelter advertisements were collected across three audits. Of these, 14.4% of advertisements were unhealthy (n = 46), and less than 1% (n = 3) were classified as healthy. For the unhealthy advertising, 37.0% (n = 17) of advertisements promoted gambling, 32.6% (n = 15) advertised food, 21.7% (n = 10) advertised non alcohol beverages, and 8.7% (n = 4) advertised alcohol. The majority of advertisements (n = 270; 84.6%) were classified as other. Implications: Children are potentially exposed to unhealthy advertising as they travel to and from school in Halifax, Nova Scotia. Further research is needed to understand how and when children are exposed to these types of advertising. Municipalities can consider implementing further bylaws and administrative orders that create supportive environments for children and youth.

Fetched live from OpenAlex and de-inverted. Abstracts are not stored in this database: the inverted indexes are 8.6 GB of the frame’s 9.3 GB of text, and the host has 13 GB free.

Full frame distilled prediction

Teacher imitation

Not calibrated prevalence, not ground truth. Human validation pending. Learned from the 10,348 direct Codex labels and 10,348 direct Gemma labels. Candidate is the union of thresholded teacher heads; consensus is their intersection. These outputs are machine_predicted_unvalidated and are not human labels or direct frontier model labels.

metaresearch head score (Codex)0.000
metaresearch head score (Gemma)0.000
Version: codex-gemma-dda1882f352aValidation status: machine_predicted_unvalidated
Candidate categoriesnone
Consensus categoriesnone
DomainCandidate signal: none · Consensus signal: none
Study designCandidate signal: Observational · Consensus signal: Observational
GenreCandidate signal: Empirical · Consensus signal: Empirical
Teacher disagreement score0.168
Threshold uncertainty score0.963

Codex and Gemma teacher scores by category

CategoryCodexGemma
Metaresearch0.0000.000
Meta-epidemiology (narrow)0.0000.000
Meta-epidemiology (broad)0.0000.000
Bibliometrics0.0010.002
Science and technology studies0.0000.000
Scholarly communication0.0000.001
Open science0.0000.000
Research integrity0.0000.000
Insufficient payload (model declined to judge)0.0000.000

Machine scores (provisional)

The two teacher heads of the student model, read on this work. A score orders the frame for review; it never asserts a category, and the validation status ships verbatim with every row.

Baseline scores from an immature model (maturity gate not passed, 7 training rounds). Scores rank; they never assert a category.

Opus teacher head0.092
GPT teacher head0.263
Teacher spread0.171 · how far apart the two teachers sit on this one work
Validation statusscore_only:v0-immature-baseline · verbatim from the scoring run: score_only means the number may rank works, and no category label ships from it