The Influence of Cognitive Biases and Decision Making Styles on Older Adultsâ E-Commerce Decisions
Bibliographic record
Abstract
Older adults are particularly susceptible to cognitive biases that could potentially impact the quality of their decisions in e-commerce environments. This may negatively affect their online experience, depriving them from reaping the full benefits of e-commerce. It is thus important to explore this domain with the objective of assisting older adults in making higher quality decisions in e-commerce contexts. This research-in-progress paper takes on this challenging inquiry through a two-stage study to (i) understand how the decision making styles of older adults interact with cognitive biases affecting their decisions’ quality in e-commerce and how these interactions vary by product type; and (ii) understand the influence of decision aids in de-biasing older adults with different decision making styles under the stimuli of cognitive biases and how this varies by product type. We outline a detailed exploratory experimental methodology for this proposed research as well as potential contributions to theory and practice.
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How this classification was reachedexpand
Full frame machine prediction
Teacher imitationNot calibrated prevalence, not ground truth. Human validation pending. The Gemma side is a direct model label for every work in the frame, read from the title-only record. The Codex side is a classifier learned from the 10,348 direct Codex labels and calibrated to design-weighted sample rates; fields without enough sample support carry no Codex call. Candidate is the union of the two sides; consensus is their intersection. These outputs are machine_predicted_unvalidated and are not human labels.
Distilled classifier scores by category (both heads)
| Category | Codex | Gemma |
|---|---|---|
| Metaresearch | 0.003 | 0.017 |
| Meta-epidemiology (narrow) | 0.000 | 0.000 |
| Meta-epidemiology (broad) | 0.000 | 0.000 |
| Bibliometrics | 0.001 | 0.000 |
| Science and technology studies | 0.000 | 0.001 |
| Scholarly communication | 0.002 | 0.001 |
| Open science | 0.000 | 0.001 |
| Research integrity | 0.000 | 0.001 |
| Insufficient payload (model declined to judge) | 0.002 | 0.000 |
Machine scores (provisional)
The two teacher heads of the student model, read on this work. A score orders the frame for review; it never asserts a category, and the validation status ships verbatim with every row.
Baseline scores from an immature model (maturity gate not passed, 7 training rounds). Scores rank; they never assert a category.
score_only:v0-immature-baseline · verbatim from the scoring run: score_only means the number may rank works, and no category label ships from itClassification
machine, unvalidatedMachine predicted; a candidate call from one source (direct Gemma or distilled Codex), not a consensus.
How this classification was reached, model by model and score by score, is at the end of the page under "How this classification was reached".