FEAR VS FACTS: UNPACKING THE GOVERNMENT OF CANADA'S FACEBOOK STRATEGY AGAINST COVID-19 VACCINE HESITANCY
Bibliographic record
Abstract
This study looks at how the Government of Canada used its Facebook page ‘Healthy Canadians,’ during the COVID-19 pandemic to address vaccine hesitancy. It focuses on the communication strategies used to reduce fear and build trust. By using critical discourse analysis, the research examines the language and other communicative tactics employed to engage a skeptical public. The paper reviews the causes of vaccine hesitancy, the role of social media in spreading both fear and facts, and the challenges of balancing persuasive messaging while respecting individual rights. The findings show how the government used communication tools on Facebook to counter misinformation and encourage pro-vaccine behaviour. This research highlights the importance of effective messaging in public health campaigns and adds to our understanding of how governments can use social media to effectively communicate during health crises.
Fetched live from OpenAlex and de-inverted. Abstracts are not stored in this database: the inverted indexes are 8.6 GB of the frame’s 9.3 GB of text, and the host has 13 GB free.
How this classification was reachedexpand
Full frame machine prediction
Teacher imitationNot calibrated prevalence, not ground truth. Human validation pending. The Gemma side is a direct model label for every work in the frame, read from the title-only record. The Codex side is a classifier learned from the 10,348 direct Codex labels and calibrated to design-weighted sample rates; fields without enough sample support carry no Codex call. Candidate is the union of the two sides; consensus is their intersection. These outputs are machine_predicted_unvalidated and are not human labels.
Distilled classifier scores by category (both heads)
| Category | Codex | Gemma |
|---|---|---|
| Metaresearch | 0.006 | 0.019 |
| Meta-epidemiology (narrow) | 0.001 | 0.000 |
| Meta-epidemiology (broad) | 0.000 | 0.000 |
| Bibliometrics | 0.003 | 0.002 |
| Science and technology studies | 0.024 | 0.025 |
| Scholarly communication | 0.014 | 0.006 |
| Open science | 0.001 | 0.006 |
| Research integrity | 0.003 | 0.005 |
| Insufficient payload (model declined to judge) | 0.003 | 0.000 |
Machine scores (provisional)
The two teacher heads of the student model, read on this work. A score orders the frame for review; it never asserts a category, and the validation status ships verbatim with every row.
Baseline scores from an immature model (maturity gate not passed, 7 training rounds). Scores rank; they never assert a category.
score_only:v0-immature-baseline · verbatim from the scoring run: score_only means the number may rank works, and no category label ships from itClassification
machine, unvalidatedMachine predicted; a candidate call from one source (direct Gemma or distilled Codex), not a consensus.
How this classification was reached, model by model and score by score, is at the end of the page under "How this classification was reached".