Estrategias de promoción transmedia de la productora Vancouver Media para la serie de La casa de papel
Bibliographic record
Abstract
[ES] En este trabajo final de máster se realiza un análisis de las diferentes estrategias de promoción transmedia que utiliza la productora Vancouver Media para la promoción de su serie La casa de papel. \nEl objetivo principal es identificar los diferentes procesos y estrategias de comunicación transmedia y su aplicación para la creación y desarrollo de productos audiovisuales de ficción exitosos, gracias a la promoción eficaz en distintas plataformas a través de diferentes acciones. \nSe estudiarán los recursos y estrategias que se emplean en las distintas plataformas para dar a conocer y lograr un mayor alcance de La casa de papel, analizando la comunicación de Atresmedia, Netflix España y Vancouver Media, en referencia a la promoción de la serie y cómo consigue generar comunidad.
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How this classification was reachedexpand
Full frame machine prediction
Teacher imitationNot calibrated prevalence, not ground truth. Human validation pending. The Gemma side is a direct model label for every work in the frame, read from the title-only record. The Codex side is a classifier learned from the 10,348 direct Codex labels and calibrated to design-weighted sample rates; fields without enough sample support carry no Codex call. Candidate is the union of the two sides; consensus is their intersection. These outputs are machine_predicted_unvalidated and are not human labels.
Distilled classifier scores by category (both heads)
| Category | Codex | Gemma |
|---|---|---|
| Metaresearch | 0.003 | 0.011 |
| Meta-epidemiology (narrow) | 0.001 | 0.000 |
| Meta-epidemiology (broad) | 0.000 | 0.000 |
| Bibliometrics | 0.002 | 0.002 |
| Science and technology studies | 0.002 | 0.001 |
| Scholarly communication | 0.006 | 0.003 |
| Open science | 0.001 | 0.002 |
| Research integrity | 0.001 | 0.001 |
| Insufficient payload (model declined to judge) | 0.010 | 0.002 |
Machine scores (provisional)
The two teacher heads of the student model, read on this work. A score orders the frame for review; it never asserts a category, and the validation status ships verbatim with every row.
Baseline scores from an immature model (maturity gate not passed, 7 training rounds). Scores rank; they never assert a category.
score_only:v0-immature-baseline · verbatim from the scoring run: score_only means the number may rank works, and no category label ships from itClassification
machine, unvalidatedMachine predicted; a candidate call from one source (direct Gemma or distilled Codex), not a consensus.
How this classification was reached, model by model and score by score, is at the end of the page under "How this classification was reached".