Alışveriş davranışlarında erkek kimliği: otomobil satın alma davranışı üzerine bir alan çalışması
Bibliographic record
Abstract
Pazarlama teorisi kapsamındaki satın alma davranışlarına ilişkin çalışma ve araştırmalar üretim sürecinde yer alan birimler için yaşamsal önem taşıyan karar mekanizmalarını etkileyen başat araştırma-geliştirme etmenleri arasındadır. Endüstriyel üretim pazarında ve özellikle de 20. yüzyılın ikinci çeyreğinden itibaren otomobil sektörü öne çıkmış ve süreğen bir biçimde temel önemdeki ticari ürünler arasındaki yerini korumuştur. Her ne kadar otomobil satın alma davranışına ilişkin dünyada ve bir ölçüye kadar Türkiye'de çok sayıda araştırma yapılmışsa da, cinsiyet ile otomobil davranışı arasında tanımlanabilecek olası ilişkilere değgin araştırmaların sayısı sınırlıdır. Bu çalışmada, pazarlama teorisi kapsamında otomobil satın alma davranışında bulunan erkek tüketicinin söz konusu süreçteki rolü ve yerine ilişkin temel çalışmalara/tanımlara ve kavramlara değinilmekte ve konuyla ilgili Türkiye'de gerçekleştirilen bir alan çalışmasının sonuçları var olan veriler ve bilgiler ile karşılaştırılmaya çalışılmaktadır. \n \n \n \nGENERAL KNOWLEDGE \n \n \n \nName and Surname\t\t\t: Mine Kılıç \nField\t\t\t\t\t: Management \nProgramme\t\t\t\t: Production Management and Marketing \nSupervisor\t\t\t\t: Assistant Professor Aynur Topkara Uslu \nDegree Awarded and Date\t\t\t: Master - October 2002 \nKeywords\t: Automobile Buying Behaviour, Purchase Behaviour and Men \n \n \n \nABSTRACT \n \nMEN IN PURCHASE BEHAVIOURS. A FIELD RESEARCH ON AUTOMOBILE BUYING BEHAVIOUR \nThe works and researches regarding marketing theory and purchase behaviours are among the most general research and development factors that are of vital importance for units that take part in production processes which directly affect decision mechanisms. Among various production processes, has the automotive sector acquired an important place within the industrial production market especially from the second quarter of the twentieth century on. In spite of the fact that there have been many researches and studies regarding autnobile buying behaviour all over the world - and in Turkey to some extent -, the number of studies and researches that take a look at the possible correlation between masculinity and automobile buying behaviour were prepared in a limited number so far. In this study the role and place of masculine consumers' within the process of automobile buying with respect to mainstream management theories is attempted to be uncovered within a field study realised in Turkey after and compared to a literature review regarding the subject.
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How this classification was reachedexpand
Full frame machine prediction
Teacher imitationNot calibrated prevalence, not ground truth. Human validation pending. The Gemma side is a direct model label for every work in the frame, read from the title-only record. The Codex side is a classifier learned from the 10,348 direct Codex labels and calibrated to design-weighted sample rates; fields without enough sample support carry no Codex call. Candidate is the union of the two sides; consensus is their intersection. These outputs are machine_predicted_unvalidated and are not human labels.
Distilled classifier scores by category (both heads)
| Category | Codex | Gemma |
|---|---|---|
| Metaresearch | 0.001 | 0.003 |
| Meta-epidemiology (narrow) | 0.001 | 0.000 |
| Meta-epidemiology (broad) | 0.000 | 0.001 |
| Bibliometrics | 0.001 | 0.000 |
| Science and technology studies | 0.002 | 0.001 |
| Scholarly communication | 0.003 | 0.002 |
| Open science | 0.001 | 0.002 |
| Research integrity | 0.001 | 0.002 |
| Insufficient payload (model declined to judge) | 0.025 | 0.003 |
Machine scores (provisional)
The two teacher heads of the student model, read on this work. A score orders the frame for review; it never asserts a category, and the validation status ships verbatim with every row.
Baseline scores from an immature model (maturity gate not passed, 7 training rounds). Scores rank; they never assert a category.
score_only:v0-immature-baseline · verbatim from the scoring run: score_only means the number may rank works, and no category label ships from itClassification
machine, unvalidatedMachine predicted; a candidate call from one source (direct Gemma or distilled Codex), not a consensus.
How this classification was reached, model by model and score by score, is at the end of the page under "How this classification was reached".