Plan estratégico de marketing para el área de vehículos usados de AUTOMOTORES CONTINENTAL S.A. matriz el Labrador en el Distrito Metropolitano de Quito
Bibliographic record
Abstract
Automotores Continental S.A., creado en 1.972, es un concesionario de General Motors, que se dedica a la comercialización de vehículos y repuestos Chevrolet, y al mantenimiento de vehículos a través de su servicio de talleres, destacándose en el mercado por sus años de experiencia en el sector automotriz. Con la finalidad de ampliar su negocio y como una estrategia para impulsar las ventas de vehículos nuevos, ha creado el área de Vehículos Usados, recibiendo toda clase de vehículos multimarca. A pesar de su trayectoria en el mercado, al tratarse de un negocio nuevo, Vehículos Usados, no presenta un adecuado nivel de ventas, debido a que no cuenta con un plan de Marketing que le permita emplear las estrategias necesarias para alcanzar un nivel de ventas similar al del as demás áreas de la empresa. El presente Plan de Marketing, se ha desarrollado con el objetivo de establecer las estrategias necesarias para que el área de Vehículos Usados de Automotores Continental S.A. incremente sus ventas y de esta manera pueda aumentar su participación de mercado.
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How this classification was reachedexpand
Full frame machine prediction
Teacher imitationNot calibrated prevalence, not ground truth. Human validation pending. The Gemma side is a direct model label for every work in the frame, read from the title-only record. The Codex side is a classifier learned from the 10,348 direct Codex labels and calibrated to design-weighted sample rates; fields without enough sample support carry no Codex call. Candidate is the union of the two sides; consensus is their intersection. These outputs are machine_predicted_unvalidated and are not human labels.
Distilled classifier scores by category (both heads)
| Category | Codex | Gemma |
|---|---|---|
| Metaresearch | 0.001 | 0.001 |
| Meta-epidemiology (narrow) | 0.001 | 0.000 |
| Meta-epidemiology (broad) | 0.000 | 0.000 |
| Bibliometrics | 0.001 | 0.001 |
| Science and technology studies | 0.001 | 0.001 |
| Scholarly communication | 0.003 | 0.001 |
| Open science | 0.001 | 0.001 |
| Research integrity | 0.001 | 0.001 |
| Insufficient payload (model declined to judge) | 0.016 | 0.003 |
Machine scores (provisional)
The two teacher heads of the student model, read on this work. A score orders the frame for review; it never asserts a category, and the validation status ships verbatim with every row.
Baseline scores from an immature model (maturity gate not passed, 7 training rounds). Scores rank; they never assert a category.
score_only:v0-immature-baseline · verbatim from the scoring run: score_only means the number may rank works, and no category label ships from itClassification
machine, unvalidatedMachine predicted; a candidate call from one source (direct Gemma or distilled Codex), not a consensus.
How this classification was reached, model by model and score by score, is at the end of the page under "How this classification was reached".