The internationalization project of Herdade do Vale da Rosa to Canada: the best Portuguese grapes heading to the Canadian market
Bibliographic record
Abstract
Given the context of crisis experienced in recent years and due to the need to improve results and overcome commercial deficits, the search for new markets have become imperative for Portuguese companies. Throughout this project, the example of Vale da Rosa is used, a leader company in production and commercialization of table grapes in Portugal, already with important steps in its international expansion. Thus, the main purpose of this project is to draw up a plan of action, focused on marketing strategy, to bring the best Portuguese table grapes to Canada. A theoretical analysis is made, centered on internationalization and exports, for being the strategy used by Vale da Rosa, to enter new markets. Through a qualitative interpretative methodology, interviews are conducted and data sources of the company, as well as relevant statistical sources are analyzed. Helped by practical examples of strategies adopted in national and international markets, the strategy to apply in the new market is developed. Thus, Canada emerges as an attractive opportunity, due to its interesting economic and social context, and the existing potential in table grapes business. Being an appreciated fruit, the consumption levels registered in the previous year, were around 175 500 tons, with upward trends. The low levels of national production are insufficient to cover domestic consumption, forcing Canada to import large quantities of table grapes. Due to the instability experienced in the EUA, Canada has made efforts to reduce its commercial dependence on its main supplier of table grapes. In this regard, CETA will promote and strengthen commercial relationships between Canada and European countries, including Portugal, creating alternatives to the intensive Canada-USA trade.
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How this classification was reachedexpand
Full frame distilled prediction
Teacher imitationNot calibrated prevalence, not ground truth. Human validation pending. Learned from the 10,348 direct Codex labels and 10,348 direct Gemma labels. Candidate is the union of thresholded teacher heads; consensus is their intersection. These outputs are machine_predicted_unvalidated and are not human labels or direct frontier model labels.
Codex and Gemma teacher scores by category
| Category | Codex | Gemma |
|---|---|---|
| Metaresearch | 0.001 | 0.000 |
| Meta-epidemiology (narrow) | 0.000 | 0.000 |
| Meta-epidemiology (broad) | 0.000 | 0.000 |
| Bibliometrics | 0.000 | 0.000 |
| Science and technology studies | 0.003 | 0.000 |
| Scholarly communication | 0.003 | 0.001 |
| Open science | 0.001 | 0.000 |
| Research integrity | 0.000 | 0.000 |
| Insufficient payload (model declined to judge) | 0.000 | 0.000 |
Machine scores (provisional)
The two teacher heads of the student model, read on this work. A score orders the frame for review; it never asserts a category, and the validation status ships verbatim with every row.
Baseline scores from an immature model (maturity gate not passed, 7 training rounds). Scores rank; they never assert a category.
score_only:v0-immature-baseline · verbatim from the scoring run: score_only means the number may rank works, and no category label ships from itClassification
machine, unvalidatedMachine predicted; a candidate call from one teacher head, not a consensus.
How this classification was reached, model by model and score by score, is at the end of the page under "How this classification was reached".