Decoding Gen Z Identity Construction in Social Networks Through The Paradigm of Branding
Bibliographic record
Abstract
Social networks play a significant and often monopolizing role in the lives of youth and provide spaces where they can express their individual identity and experiment with who they are and what they represent. This paper examines the evolution of social networks from play spaces to marketplaces; where self-expression is more about impressions, and the nature of self-identity fuses with the principles of branding. By examining the complex association between identity expression and branding within public and participatory networked ecosystems, this study scrutinizes the way children build ideologies of their own selves. The study culminates with a toolkit as a resource for parents and carers—applying the principles of brand strategy to help carers play a more meaningful role in constructing, nurturing, and protecting youth identity.
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How this classification was reachedexpand
Full frame machine prediction
Teacher imitationNot calibrated prevalence, not ground truth. Human validation pending. The Gemma side is a direct model label for every work in the frame, read from the title-only record. The Codex side is a classifier learned from the 10,348 direct Codex labels and calibrated to design-weighted sample rates; fields without enough sample support carry no Codex call. Candidate is the union of the two sides; consensus is their intersection. These outputs are machine_predicted_unvalidated and are not human labels.
Distilled classifier scores by category (both heads)
| Category | Codex | Gemma |
|---|---|---|
| Metaresearch | 0.002 | 0.005 |
| Meta-epidemiology (narrow) | 0.000 | 0.000 |
| Meta-epidemiology (broad) | 0.000 | 0.000 |
| Bibliometrics | 0.002 | 0.002 |
| Science and technology studies | 0.002 | 0.009 |
| Scholarly communication | 0.007 | 0.008 |
| Open science | 0.001 | 0.004 |
| Research integrity | 0.001 | 0.001 |
| Insufficient payload (model declined to judge) | 0.007 | 0.001 |
Machine scores (provisional)
The two teacher heads of the student model, read on this work. A score orders the frame for review; it never asserts a category, and the validation status ships verbatim with every row.
Baseline scores from an immature model (maturity gate not passed, 7 training rounds). Scores rank; they never assert a category.
score_only:v0-immature-baseline · verbatim from the scoring run: score_only means the number may rank works, and no category label ships from itClassification
machine, unvalidatedMachine predicted; a candidate call from one source (direct Gemma or distilled Codex), not a consensus.
How this classification was reached, model by model and score by score, is at the end of the page under "How this classification was reached".