Spatial Big Data Analytics: The New Boundaries of Retail Location Decision-Making
Bibliographic record
Abstract
This dissertation examines the current state and evolution of retail location decision-making (RLDM) in Canada. The major objectives are: (i) To explore the type and scale of location decisions that retail firms are currently undertaking; (ii) To identify the availability and use of technology and Spatial Big Data (SBD) within the decision-making process; (iii) To identify the awareness, availability, use, adoption and development of SBD; and, (iv) To assess the implications of SBD in RLDM. These objectives were investigated by using a three stage multi-method research process. First, an online survey of retail location decision makers across a range of sizes and sub-sectors was administered. Secondly, structured interviews were conducted with 24 retail location decision makers, and lastly, three in-depth cases studies were undertaken in order to highlight the changes to RLDM over the last decade and to develop a deeper understanding of RLDM.\nThis dissertation found that within the last decade RLDM changed in three main ways: (i) There has been an increase in the availability and use of technology and SBD within the decision-making process; (ii) The type and scale of location decisions that a firm undertakes remain relatively unchanged even with the growth of new data; and, (iii) The range of location research methods that are employed within retail firms is only just beginning to change given the presence of new data sources and data analytics technology.\nTraditional practices still dominate the RLDM process. While the adoption of SBD applications is starting to appear within retail planning, they are not widespread. Traditional data sources, such as those highlighted in past studies by Hernandez and Emmons (2012) and Byrom et al. (2001) are still the most commonly used data sources. It was evident that at the heart of SBD adoption is a data environment that promotes transparency and a clear corporate strategy. While most retailers are aware of the new SBD techniques that exist, they are not often adopted and routinized.
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How this classification was reachedexpand
Full frame machine prediction
Teacher imitationNot calibrated prevalence, not ground truth. Human validation pending. The Gemma side is a direct model label for every work in the frame, read from the title-only record. The Codex side is a classifier learned from the 10,348 direct Codex labels and calibrated to design-weighted sample rates; fields without enough sample support carry no Codex call. Candidate is the union of the two sides; consensus is their intersection. These outputs are machine_predicted_unvalidated and are not human labels.
Distilled classifier scores by category (both heads)
| Category | Codex | Gemma |
|---|---|---|
| Metaresearch | 0.019 | 0.044 |
| Meta-epidemiology (narrow) | 0.001 | 0.001 |
| Meta-epidemiology (broad) | 0.001 | 0.001 |
| Bibliometrics | 0.006 | 0.013 |
| Science and technology studies | 0.005 | 0.030 |
| Scholarly communication | 0.026 | 0.024 |
| Open science | 0.003 | 0.010 |
| Research integrity | 0.002 | 0.006 |
| Insufficient payload (model declined to judge) | 0.003 | 0.001 |
Machine scores (provisional)
The two teacher heads of the student model, read on this work. A score orders the frame for review; it never asserts a category, and the validation status ships verbatim with every row.
Baseline scores from an immature model (maturity gate not passed, 7 training rounds). Scores rank; they never assert a category.
score_only:v0-immature-baseline · verbatim from the scoring run: score_only means the number may rank works, and no category label ships from itClassification
machine, unvalidatedMachine predicted; a candidate call from one source (direct Gemma or distilled Codex), not a consensus.
How this classification was reached, model by model and score by score, is at the end of the page under "How this classification was reached".