Advertising Will Save the World* (*results may vary)
Bibliographic record
Abstract
This thesis focuses on methodologies and strategies used in advertising to bring comprehension to our understanding of the Anthropocene. ADVERTISING WILL SAVE THE WORLD* builds on Timothy Morton’s concern of lack of temporal and spatial recognition of “Hyperobjects” by focusing on photographs and videos of everyday household single-use plastic objects coupled with ubiquitous, albeit, “bent” advertising disclaimers. The thesis incorporates advertising directed narrative approach to messaging in pursuit of answering the growing call for artistic responses that can effectively break down the complexity of the current environmental crisis. Does the embracing of advertising seem counter-intuitive when seeking a solution to the growing amount of plastic in the world? ADVERTISING WILL SAVE THE WORLD* asks us to consider the possibilities while declaring that *results may vary.
Fetched live from OpenAlex and de-inverted. Abstracts are not stored in this database: the inverted indexes are 8.6 GB of the frame’s 9.3 GB of text, and the host has 13 GB free.
How this classification was reachedexpand
Full frame distilled prediction
Teacher imitationNot calibrated prevalence, not ground truth. Human validation pending. Learned from the 10,348 direct Codex labels and 10,348 direct Gemma labels. Candidate is the union of thresholded teacher heads; consensus is their intersection. These outputs are machine_predicted_unvalidated and are not human labels or direct frontier model labels.
Codex and Gemma teacher scores by category
| Category | Codex | Gemma |
|---|---|---|
| Metaresearch | 0.001 | 0.000 |
| Meta-epidemiology (narrow) | 0.001 | 0.001 |
| Meta-epidemiology (broad) | 0.001 | 0.000 |
| Bibliometrics | 0.001 | 0.002 |
| Science and technology studies | 0.003 | 0.000 |
| Scholarly communication | 0.001 | 0.001 |
| Open science | 0.005 | 0.001 |
| Research integrity | 0.000 | 0.003 |
| Insufficient payload (model declined to judge) | 0.001 | 0.000 |
Machine scores (provisional)
The two teacher heads of the student model, read on this work. A score orders the frame for review; it never asserts a category, and the validation status ships verbatim with every row.
Baseline scores from an immature model (maturity gate not passed, 7 training rounds). Scores rank; they never assert a category.
score_only:v0-immature-baseline · verbatim from the scoring run: score_only means the number may rank works, and no category label ships from itClassification
machine, unvalidatedMachine predicted; a candidate call from one teacher head, not a consensus.
How this classification was reached, model by model and score by score, is at the end of the page under "How this classification was reached".