Vom kanadischen Provinzgeschäft in die Schweizer Kriegswirtschaft. Eine Unternehmensgeschichte der Roche von 1928–1945 aus der Perspektive des Managers Antoine Cloëtta
Bibliographic record
Abstract
Die Arbeit folgt chronologisch der Karriere des Roche-Managers Antoine Cloëtta zu den Anfängen von Roche Kanada Ende der 1920er-Jahre und anschliessend nach Basel, um die Interessen des Unternehmens im Rahmen der Schweizer Kriegswirtschaft während des Zweiten Weltkriegs zu vertreten. In einem ersten Teil stehen die Gründe und Herausforderungen der Gründung einer ausländischen Tochtergesellschaft sowie die Ausarbeitung von Marketingstrategien von Pharmazie-Spezialitäten im Fokus. Dabei wird ersichtlich, dass ein enger Austausch über die Marketingerfahrungen zwischen dem Generaldirektor Emil Barell und Antoine Cloëtta stattfand und trotz Verlusten erhebliche Gelder in die Werbung flossen. Im zweiten Teil kehrt Cloëtta in die Schweiz zurück und übernimmt die von persönlichen Beziehungen geprägten Verhandlungen um Ein- und Ausfuhren von Pharmazeutika mit den Bundesverwaltungsstellen der Kriegswirtschaft. Dabei geht es um Kompensationsgeschäfte, die Nutzung des Clearings als Zahlungsmittel und die Ausarbeitung von Geschäften mit den Achsenmächten als auch den Alliierten.\nThe thesis follows chronologically the career of Roche manager Antoine Cloëtta to the beginnings of Roche Canada in the late 1920s and then to Basel to represent the company's interests in the Swiss war economy during the Second World War. The first part focuses on the reasons for and challenges of founding a foreign subsidiary as well as the elaboration of marketing strategies for pharmaceutical specialities. It becomes apparent that there was a close exchange of marketing experiences between the general manager Emil Barell and Antoine Cloëtta, and that despite losses, considerable funds flowed into advertising. In the second part Cloëtta returns to Switzerland and takes over the negotiations for imports and exports of pharmaceuticals with the federal administrations of the war economy, which are marked by personal relationships. This involved compensation transactions, the use of clearing as a means of payment and the elaboration of deals with the Axis powers as well as the Allies.
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How this classification was reachedexpand
Full frame machine prediction
Teacher imitationNot calibrated prevalence, not ground truth. Human validation pending. The Gemma side is a direct model label for every work in the frame, read from the title-only record. The Codex side is a classifier learned from the 10,348 direct Codex labels and calibrated to design-weighted sample rates; fields without enough sample support carry no Codex call. Candidate is the union of the two sides; consensus is their intersection. These outputs are machine_predicted_unvalidated and are not human labels.
Distilled classifier scores by category (both heads)
| Category | Codex | Gemma |
|---|---|---|
| Metaresearch | 0.001 | 0.001 |
| Meta-epidemiology (narrow) | 0.001 | 0.000 |
| Meta-epidemiology (broad) | 0.000 | 0.000 |
| Bibliometrics | 0.002 | 0.003 |
| Science and technology studies | 0.004 | 0.002 |
| Scholarly communication | 0.004 | 0.002 |
| Open science | 0.000 | 0.003 |
| Research integrity | 0.002 | 0.002 |
| Insufficient payload (model declined to judge) | 0.048 | 0.008 |
Machine scores (provisional)
The two teacher heads of the student model, read on this work. A score orders the frame for review; it never asserts a category, and the validation status ships verbatim with every row.
Baseline scores from an immature model (maturity gate not passed, 7 training rounds). Scores rank; they never assert a category.
score_only:v0-immature-baseline · verbatim from the scoring run: score_only means the number may rank works, and no category label ships from itClassification
machine, unvalidatedMachine predicted; a candidate call from one source (direct Gemma or distilled Codex), not a consensus.
How this classification was reached, model by model and score by score, is at the end of the page under "How this classification was reached".