The Language of Memes:Patterns of meaning across image and text
Bibliographic record
Abstract
The first book-length analysis of internet memes from the linguistic perspective, this book develops linguistic tools suitable for description and understanding of contemporary ‘image-plus-text’ communication, proposing the ‘grammar of memes’ as an example of a new approach to multimodal genres. What this book shows is how memes achieve meaning as multimodal artifacts, how they are governed by rules of composition and interpretation which are specific to memes, and how such processes are driven by stance networks. The approach demonstrates the emergence of constructions in which images become structural components, while making language forms adjust to the emergence of multimodal rules. Through analysis of a number of meme types, the approach defines the specificity of the memetic genre, describing types, but also accounting for creative forms. Of interest to linguists, discourse analysts, and media scholars, the book opens new questions about the role and nature of ‘image-plus-text’ discourse in contemporary communication.
Fetched live from OpenAlex and de-inverted. Abstracts are not stored in this database: the inverted indexes are 8.6 GB of the frame’s 9.3 GB of text, and the host has 13 GB free.
How this classification was reachedexpand
Full frame machine prediction
Teacher imitationNot calibrated prevalence, not ground truth. Human validation pending. The Gemma side is a direct model label for every work in the frame, read from the title-only record. The Codex side is a classifier learned from the 10,348 direct Codex labels and calibrated to design-weighted sample rates; fields without enough sample support carry no Codex call. Candidate is the union of the two sides; consensus is their intersection. These outputs are machine_predicted_unvalidated and are not human labels.
Distilled classifier scores by category (both heads)
| Category | Codex | Gemma |
|---|---|---|
| Metaresearch | 0.001 | 0.011 |
| Meta-epidemiology (narrow) | 0.000 | 0.000 |
| Meta-epidemiology (broad) | 0.000 | 0.000 |
| Bibliometrics | 0.003 | 0.004 |
| Science and technology studies | 0.002 | 0.012 |
| Scholarly communication | 0.007 | 0.012 |
| Open science | 0.001 | 0.003 |
| Research integrity | 0.001 | 0.001 |
| Insufficient payload (model declined to judge) | 0.004 | 0.001 |
Machine scores (provisional)
The two teacher heads of the student model, read on this work. A score orders the frame for review; it never asserts a category, and the validation status ships verbatim with every row.
Baseline scores from an immature model (maturity gate not passed, 7 training rounds). Scores rank; they never assert a category.
score_only:v0-immature-baseline · verbatim from the scoring run: score_only means the number may rank works, and no category label ships from itClassification
machine, unvalidatedMachine predicted; a candidate call from one source (direct Gemma or distilled Codex), not a consensus.
How this classification was reached, model by model and score by score, is at the end of the page under "How this classification was reached".