Messaging and Mobilization: Investigating the Online Momentum of Canada’s Trucker Convoy through Narrative Frames
Bibliographic record
Abstract
Background: This article explores the dominant narratives shared on Facebook by key actors of the Truckers’ Convoy from January 22 to February 23, 2022. Analysis: Using a qualitative content analysis on a novel dataset of the top-performing communications by the eight most followed public Convoy pages and groups on Facebook, we first identified 27 categories of shared information and then manually coded them. Conclusions and implications: Content that gained the most traction tapped broader themes of solidarity with the movement as well as discontent toward the Canadian government, the Liberal Party, and the mainstream media. Our findings provide a systematic look at the Convoy’s common values, beliefs, and self-perceptions, deepening an understanding of the movement’s political implications for the Canadian environment.
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How this classification was reachedexpand
Full frame machine prediction
Teacher imitationNot calibrated prevalence, not ground truth. Human validation pending. The Gemma side is a direct model label for every work in the frame, read from the title-only record. The Codex side is a classifier learned from the 10,348 direct Codex labels and calibrated to design-weighted sample rates; fields without enough sample support carry no Codex call. Candidate is the union of the two sides; consensus is their intersection. These outputs are machine_predicted_unvalidated and are not human labels.
Distilled classifier scores by category (both heads)
| Category | Codex | Gemma |
|---|---|---|
| Metaresearch | 0.004 | 0.011 |
| Meta-epidemiology (narrow) | 0.001 | 0.000 |
| Meta-epidemiology (broad) | 0.000 | 0.000 |
| Bibliometrics | 0.004 | 0.006 |
| Science and technology studies | 0.032 | 0.016 |
| Scholarly communication | 0.012 | 0.004 |
| Open science | 0.002 | 0.007 |
| Research integrity | 0.002 | 0.003 |
| Insufficient payload (model declined to judge) | 0.006 | 0.000 |
Machine scores (provisional)
The two teacher heads of the student model, read on this work. A score orders the frame for review; it never asserts a category, and the validation status ships verbatim with every row.
Baseline scores from an immature model (maturity gate not passed, 7 training rounds). Scores rank; they never assert a category.
score_only:v0-immature-baseline · verbatim from the scoring run: score_only means the number may rank works, and no category label ships from itClassification
machine, unvalidatedMachine predicted; a candidate call from one source (direct Gemma or distilled Codex), not a consensus.
How this classification was reached, model by model and score by score, is at the end of the page under "How this classification was reached".